What Is YouGov Surveys – Are These Surveys Worth Your Time?

What Is YouGov Surveys - Are These Surveys Worth Your Time?

Many of you want to know What Is YouGov Surveys because you may have seen ads promoting this website.

YouGov is a totally legit British multinational online company that carries out data analytics and market research.

However, just because it’s legit does not mean it is a survey site where you can make money online.

While they have their headquarters in the UK, they also operate in Asia-Pacific, the Middle East, North America, and Europe.

YouGov research directly conducts surveys with potential customers to assess the feasibility of a product or service. 

It provides companies with consumers’ opinions and feedback regarding their interest in a particular service or product.

What Are YouGov Surveys and How It Works

YouGov is one of the leading research companies in the world with over 6 million members worldwide. 

As a paid survey platform, YouGov has a lot of similarities with other paid survey platforms. 

With YouGov, earning points can amount to substantial rewards by investing much of your time answering surveys. 

You need to sign up with YouGov before you can take surveys on the platform.

Fortunately, the registration process is quite easy and free as well. 

To register, simply provide the correct email address and a password. 

You will be eligible to take your first YouGov survey once you verify your email address.

While other free survey sites require that you reveal your personal information and take a survey as part of their registration process.

However, YouGov’s signup process doesn’t require any of that.

It is fairly easy to navigate through the company’s website which is not only interactive but also has a beautiful color palette. 

As you navigate the website, you’ll quickly see that efforts were clearly made to improve the design of the website.

How Money is Earned on YouGov

What Is YouGov Surveys - Are These Surveys Worth Your Time?

On YouGov, points can be earned in two ways. 

The first way, which is quite obvious, is by taking surveys. 

The second way to earn money is through the company’s referral system. First, let’s talk about YouGov’s survey.

You will be immediately directed to a survey worth 1000 points after signing up with 

You may be thinking that this is a lot of points, but it isn’t actually, as you’ll later find out in this post.

The survey is not really difficult and does not take much time to complete. 

Although YouGov does not have a fixed minimum payout, the smallest redeemable reward is worth 25,000 points, and the biggest is equivalent to about 100,000 points.

Of course, this looks ridiculous! Here are some of the available reward options:

The fact that a point doesn’t have any specific value clearly shows that their point system is confusing. 

30,000 points can earn you a $25 Nike gift card, whereas 25,000 points can get you a $15 Amazon gift card, which is $10 less than the Nike gift card.

With regard to the company’s cash option, 67,500 points are needed for a $50 bank transfer, while 100,000 points are required for a $100 bank transfer. 

After applying a little arithmetic, the monetary value of 1000 points is found to be between $0.6 and $0.83, according to your chosen reward. 

If you choose a gift card as a reward, it can take between 2 to 3 weeks to receive the card after redemption; in most cases, gift cards are physically mailed to the address on file.

YouGov’s Plan Is To Make You Save

There is a trend I’ve noticed on YouGov.

It appears that the time spent answering surveys becomes more worthwhile as the reward you redeem increases.

YouGov’s intention here is to encourage you to save up points and get more rewards for your bucks.

Notwithstanding, this practice is unsafe because accounts are usually terminated by paid survey sites without investigation.

Especially is this true on the grounds that members violate their supposed “Terms & Conditions.”

Is YouGov Genuine and Safe?

What Is YouGov Surveys - Are These Surveys Worth Your Time?

With reference to personal data, the payout option through bank transfer is the only vulnerable point I see here. 

I think it’s not advisable for anyone to provide a paid survey site with their bank information.

Like every other paid survey platform, YouGov can close your account without performing any investigation.

If this happens, you will lose whatever points you have in your account.

There are chances that you may end up not making money on YouGov, despite the fact that it is a legitimate paid survey platform.

Getting selected to take the surveys is what really matters.

You won’t even make a significant amount of money if you are lucky to be selected to participate in the surveys. 

Considering that surveys are not consistently available, you will earn very few points or money.

Moreover, there are no other reliable means of earning points.

In addition, it takes a lot of patience to be a member, since you need to frequently check your inbox for new survey alerts and give your feedback.

You must also know that they don’t pop up often, and it is impossible to even redeem the smallest available reward if you have less than 25,000 points. 

Looking at all these, I honestly think it’s just not worth the wait and the efforts one puts in.

YouGov is similar to other survey websites I’ve reviewed on this blog such as:

The Problem With Survey Websites

What Is YouGov Surveys - Are These Surveys Worth Your Time?

Regarding survey websites, you are literally working for pennies on the dollar when it comes to the amount of money you actually make in comparison to the amount of time spent on these surveys.

Regardless if your reward is gift cards or money in your PayPal account, you make VERY LITTLE in comparison to the time and work invested.

As a matter of fact, filling out surveys is one of the worst ways to make money online. 

When you compare the amount of time spent with the money you make, it’s literally “pennies on the dollar.”

It doesn’t matter how active you try to be on these survey/GPT websites. 

It doesn’t matter if you complete surveys, download cash offers, take polls, complete tasks and refer people to generate points and commissions, you will always make very little money.

Another problem with survey websites is you don’t qualify for every survey and most survey websites don’t send you surveys on a regular basis.

Similarly, you are never in control of the money you make because you are not in control of the actual platform from which the surveys originate.

What does that mean for you? 

It means that you can never rely on survey websites to make a full-time income and that you really need to build your own online business.

If you are genuinely sick and tired of making “pennies on the dollar”, then click on the link below and check out a better alternative than filling out surveys!

Talk Soon,


Share This Post So You Can Help Others!

Leave a Comment