Social Media Pros and Cons: Tips For Newbies.

Social Media Pros and Cons

Social media pros and cons is a very important subject, particularly if you are an online marketer.

Knowing the advantages and disadvantages of social media marketing is HUGE.

Therefore, everyone looking to make money online and give exposure to their brand will have to deal with social media.

Social media has become an important part of the everyday lives of hundreds of millions worldwide.

Its various platforms are praised on the part of marketing enthusiasts.

Also, when you consider the amount of time people spend on these platforms, the results are staggering!

However, there’s still a level of reservation concerning social media by many in the business world.

The plague of employee un-productivity is associated with the likes of Facebook, Instagram, and Twitter.

Even in 2018, reluctance on the part of many businesses to adopt social media in their marketing campaigns still exist.

Can’t decide if you need to incorporate social media marketing strategies into your online business?

utlined below are some advantages and disadvantages to consider before making any decision.

Social Media Pros and Cons: The Disadvantages 

Social Media Pros and Cons
  • Time Exhausting – It is quite possible to spend the whole day online scrolling through feeds, refreshing tweets and posts.
  • As a brand, you feel obligated to create posts which your customers or followers can relate to.
  • Takes Time to Yield Profit – It can take a while to see results even from a well-thought-out campaign.
  • Sometimes social media marketing can yield quick results, and many times you don’t get the results as fast as you’d like.
  • It takes patience and a whole lot of planning before campaigns can translate into profits
  • Risk of Harmful Comments – Nowadays the most harmless of comments can snowball into an unwanted discussion.
  • You want to make sure you limit negative posts. Negative reviews and comments would put you and your company in the limelight for all the wrong reasons.
  • Loss of Control – Social media provides a voice to everyone, even people whose opinions are illogical and ignorant.
  • You need to be sure that people are saying the right things about you as a small business owner and your brand.

With every post, there’s bound to be a comment or more one might have to react to.

Also, it’s not difficult to see how workplace productivity can suffer and why employers frown on social media.

As careful as you endeavor to be, you cannot control what someone posts or tweets about you personally.

Neither can you control what someone posts about your business.

You have to monitor comments to some extent to prevent gossip, misinformation and damage to your brand.


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Social Media Pros and Cons

Social Media Pros and Cons: The Advantages

  • Promotes Brand Loyalty – keeping in touch with your customers regularly via your social media channels can contribute to the success of your brand as well as endear you to the hearts of your customers.
  • Find All Your Customers in One Place – Millions of people have social media accounts.
  • Various social media platforms cater to different sets of people. Find the one that appeals to your brand and prospective customers.
  • A Cheap Form of Advertisement – A retweet or a share or a post can get your business in front of thousands of people.
  • Organic traffic is possible through social media.
  • Get Response Quickly – People who show interest in your business or brand can get their thoughts on your products fast.
  • You can set up surveys and polls when you need customer input.
  • Understand your Customers – interacting with your customers on social media can increase sales.
  • Gain valuable information on customer, habits, problems, likes and dislikes.
  • Getting such valuable information can be of great benefit when it comes to future marketing campaigns.
  • Inexpensive to Set Up – Setting up profiles on social media platforms is as fast, simple and as free as it comes. Setting up a page for your business can be done free of charge on most social media platforms.

Your Content Will Influence Your Social Media Presence

Also, content plays a huge role in attracting customers.

The quality, tone and writing style of a post can influence people to check out your business and become potential customers.

Surveys and polls have proven to work when it comes to getting a clearer picture of how potential customers think.

Why go for trial and error when you can get it right by asking individuals directly for their viewpoint.

Does Your Business Need Social Media

Social Media Pros and Cons

Social media gives you the opportunity to answer whatever questions, concerns and complaints your customers have.

Social media presents that concerns instantly as opposed to the traditional ‘long wait’ approach.

Including social media marketing into your marketing campaigns depends wholly on its usefulness for your business.

Social media marketing doesn’t promise to triple your profits overnight but it’s capable of building long-term customer loyalty.

Should Social Media Be Your Mainstay for Marketing?

Social Media Pros and Cons

My answer would be an emphatic NO.

Making Social media the ONLY choice of your marketing activities is not a wise decision.

Why not?

ocial media is only one option to get people to sign up on your e-mail list and get paying customers.

Social media marketing avails you the opportunity of getting new people looking at your brand by virtue of the number of people who use it.

However, it may take some time before these new people can turn into actual paying customers.

If you’re selling anything, setting up a brand on various social media platforms such as Facebook, Twitter, Instagram, and YouTube cannot be overemphasized.

However, the reason for this move should be considered properly.

Should You Use Social Media Only?

Social Media Pros and Cons

If the goal is to get new customers, it is best if one pays attention to other alternatives, not just social media sites.

Wealthy Affiliate is the #1 Online Choice for New Internet Marketers and has Helped People from Around the World to Learn to Make Money Online.

1.Affiliate Marketing

Affiliate marketing is recommending products or services to potential customers which allows you, the affiliate, to generating sales and earn commissions in return.

If approached correctly, you can get your business established to the point where it’s bringing in a substantial income.

As your business grows, outsourcing routine tasks associated with your blog or website is a real possibility.

2. SEO

Search Engine Optimization or simply put SEO is the use of various techniques to improve your company’s ranking on search engines.

Good SEO practices is critical will attract more new visitors on a regular basis.

If your business reaches to local customers, you might want to set up in Google My Business.

Other Alternatives To Social Media

Social Media Pros and Cons

3. Email Marketing

Once you start having people checking your website, you need to develop an email list.

An email list allows you to communicate with customers and get your products and services seen.

Also, using an autoresponder allows you to schedule your email messages at a day and time you choose.

4. Online Advertising

Advertising allows you to reel in new customers on a regular basis as well.

Do your goals include getting new customers regularly, and becoming a force to reckon in your chosen field?

If so, it’s essential that you grab the opportunity online advertising presents.

A recommendation on online marketing would be Google AdWords: useful for all types of businesses.

There are multitudes of online classified sites available. Some are paid sites, but many are free.

Remember that online classified sites that are free have less money to promote their site.

Therefore, free classified sites typically have much smaller audiences.

Classified sites that charge a fee usually are better when you’re trying to generate paying customers.


Additional Resources

Writing Good Blog Content: How To Get Motivated And Get Ideas

Tips On Writing Website Content: How To Make Money From Lazy People


Wealthy Affiliate Will Help You With Social Media Pros And Cons

Below is a brief video that describes what Wealthy Affiliate has to offer:

I hope you’ve found that this post has added value to your business. I would love to get your comments below on your viewpoint of social media marketing.

Are you are a beginner to online marketing or someone that has been trying to establish an online business for some time?

Please check out the platform that I used to help me learn how to make money online.

Talk Soon,

Howard

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Social Media Pros And Cons: Tips For Newbies
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Social Media Pros And Cons: Tips For Newbies
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Social media pros and cons is a very important subject, particularly if you are an online marketer. Knowing the advantages and disadvantages of social media marketing is HUGE.
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14 thoughts on “Social Media Pros and Cons: Tips For Newbies.”

  1. Hi Howard!

    Thanks so much for the insightful review on marketing with social media! This is something I have been trying to get the courage to do! 

    Currently I do not use social media of any kind, I have just been focusing on getting customers through making content! I am definitely a bit fearful of what people will say once I do share it on social media! 

    I also am afraid of wasting to much time. Do you have any recommendations so that that doesnt happen?

    All the Best,

    Chris

    • Hey Chris,

      I feel like you…I’ve always been concerned about waisting time on social media. What has helped me tremendously is I ONLY use social media for business. I don’t have a personal social media account because of the huge waiste of time involved. 

      So if you use social media, use it for business purposes only so all of the time spent on your business is productive.

      Thank You for reading my post.

      Talk Soon,

      Howard

  2. Very good post and it show exactly why it can help you, but also which kind of danger there can be.

    I’ve been trying to promote my brand/site on Facebook and Instagram, the amount of views and traffic was decent, however, I sometimes didn’t had the time to look immediately when I received new comments or critics, and in one day I had a very bad one, which stayed unanswered for a couple of hours because I didn’t had the time, and when I saw it, I was like: Oh no, this can damage it very hard, my reply was also strong afterwards, and it seemed that my brand was saved.

    But I can imagine not everybody is as lucky as me.

    Thanks for sharing this!

    • Hey Emmanuel,

      Social Media can be an asset to businesses. I have 3 different social media accounts, but they’re all for businesses purposes.

      Like you, I rarely have time to check on them as I am busy writing content and social media can be a huge time waister if you’re not careful. Your points in your comment were spot on!

      Thank You for reading my post.

      Talk Soon,

      Howard

  3. hello Howard, social media became the main source of information as through it the world became like a village. When it comes  to business, marketing using social media can bring positive result but most of the time the result will be negative because social media is not trustable place . I have been posting my affiliate link o facebook but i found it is not a wise decision as many people took me as foolish,others as a scammer….

    I will try other ways of advertising like SEO, affiliate marketing…

    • Hey Julienne,

      You are absolutely right about social media. It’s much harder getting your message across on social media these days than it used to be. Sooooo many people are abusing all of the social media platforms.

      There are ways to advertise your message but you have to do it in such a way that they aren’t aware your advertising to them. Check out Neil Patels Blog and type in Social Media in the search and check out his tips and strategies. Neil is way ahead of the curve when it comes to online marketing.

      Hope this helps. Let me know what you think.

      Talk Soon,

      Howard

  4. I have been using Google+ and Facebook to share my blog posts and have gotten tons of free traffic from it, so I definitely feel the benefits of social media marketing. Although I agree that it’s very time consuming. There is so much clicking and at times I don’t feel like the results are even worth it because I feel that social media traffic is low quality traffic that don’t convert very well, would you agree or disagree with this?

    You mentioned that a tweet or share can reach 1000s of people, and that is so true. A few times my posts gone viral and I got like 2,500 unique visitors to my blog from just one share.

    I feel like social media marketing is a good thing to do on the side, but it shouldn’t be your main focus. I don’t spend more than 10-15 minutes per day on social media sharing my posts.

    • Hey Kent,

      Thank you for taking the time to read my post.

      Sounds like you really know what you’re doing, my friend.

      I feel the same way you do about social media. I basically have business pages set up and I only use them when I really have to. They can suck huge amounts of time away from the more important things.

      I wish you continued success with your online business,

      Talk Soon,

      Howard

  5. Hi Howard,

    You do a pretty good job listing the pro’s and con’s of using Social Media. To his point I have totally avoided Social Media in my life. I have never used Facebook, nor Twitter, nor any other platform. As I go through the WA training, I am getting the sense that Social Media will become a big part of my source for traffic. Having read your post, I am wondering if I might be able to hold off on that and focus on other options. You certainly gave me some food for thought. Nicely done.

    A few of suggestions for your website:

    In your top menu, you have an menu item called Blog, when you click on it, it goes to a blank page.

    When on your home page, the entire posts are showing up. I recommend using the Read More option in your posts (under Edit Post in Word Press) so that only the first portion of your post shows up on the Home Page. The reader can then click to view the whole article.

    On your About Howard Spinney page, the introduction is formatted as Heading 3 and should be formatted as paragraph.

    Wishing all the best as you develop your website.

    • Hey Mitchguy,

      Thank you for taking the time to read my post.

      The menu item Blog on my home page is blank because I need to switch it out with my Home page, which has all of the blog content – you are correct.

      Just switched to a new WordPress theme Generate Press which is really awesome.

      I’m in the process of making the Home page a static page with a landing page and opt-in form, even a sales bio about who I am and how I got to this point, etc.

      Nonetheless, thank you for your observations.

      Talk Soon,

      Howard

  6. Do you recommend doing paid advertising on social media at all?  I am trying to get a website up and running and traffic turns out to be even harder than writing the articles.  I did open up a FaceBook business page and they gave me $30 free to use for advertising.  I did get a lot more views from that, and 1 follow, but that is it.  No sales.  Have you used advertising on FaceBook and did it work?  Also, do you recommend doing any paided ads with the search engines?  I am very afraid, because it could cost a lot before you know it.  Starting out, it is hard to get traffic and there isn’t extra money to spend, so it is hard to know how to get the traffic.  

    Thanks for the information.  It gives me some things to think about on how to best get some traffic.  

    • Hey Marlasmith,

      You ask some very good questions.

      First of all, are you a member of Wealthy Affiliate and are you building your website or blog through WA. I ask because social media is something that should be used after your website or blog is properly set up, because if it isn’t, visitors from social media will sniff you out and will ignore your website.

      I have not used Facebook ads at this point in my business. Here at Wealthy Affiliate there are trainings on the proper way to leverage Facebook and other social media platforms without loosing your shirt in advertising costs to do it.

      You should be afraid of losing money in social media advertising because it’s very easy to do if you don’t know what you’re doing. You can lose a lot of money. I’ve lost a lot of money in the past trying to use paid social media ads and lost every penny with 0 results.

      You’ve got to know what you’re doing!

      If you are not a member of Wealthy Affiliate, I would suggest you become one and go through the training even if you have some experience. If you are a member of WA then go through the training.

      Thank you for taking the time to read my post.

      Talk soon,

      Howard

  7. I agree with you on social media. I have learned the hard way that focusing on social media when you have a new website is not a smart use of time. I put a lot of time into social media and it didn’t yield much. When I spent that same kind of time on adding organic content to attract online searchers and using SEO techniques on my affiliate marketing websites, I got a lot more visitors. 

    Social media is a HUGE time sink! It works for large companies but they often have dedicated staff to manage their social media accounts. It takes a lot of time for a one person business. 

    It also doesn’t make a lot of sense to spend time attracting visitors from social media if you don’t have a lot of high quality content on your website to star with. If a visitor comes from social media to your site and there isn’t much content, they likely won’t come back. I prefer to focus on content creation and SEO. 

    • Hey Swangirl,

      Your comments are spot on! Actually, I couldn’t have said it better myself about the amount of time you can waist on social media. A very insightful and well thought out comment.

      I wish you much success in your online business.

      Thank you for taking the time to read my post.

      Talk Soon,

      Howard

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