Social Media Marketing Pros and Cons

Social media marketing pros and cons, that is, the advantages and disadvantages of social media, are on the mind of everyone looking to make money online and give exposure to their brand.

It’s undeniable that social media has become an important part of the everyday lives of hundreds of millions worldwide and is various platforms are praised on the part of marketing enthusiasts.

When one stops to consider the amount of time people spend on these platforms, the results are staggering; it’s difficult for one not to be amazed.

However, there’s still a level of reservation concerning social media by many in the business world. Facebook, Instagram and Twitter are viewed as a plague of sorts in the workplace as a lack of employee productivity is associated with it.

Even in 2018 there is still some reluctance on the part of some businesses to adopt social media platforms in their marketing campaigns.

If you’re still confused with regard to executing social media marketing strategies, outlined below are some advantages and disadvantages to consider before making any decision.

Disadvantages of Social Media Marketing

  • Time Exhausting – It is quite possible to spend the whole day online scrolling through feeds, refreshing tweets and posts. As a brand, you feel obligated to create posts which your customers or followers can relate to.
  • Takes Time to Yield Profit – It can take a while to see results even from a well-thought-out campaign. Sometimes social media marketing can yield quick results, and many times you don’t get the results as fast as you’d like. It takes patience and a whole lot of planning before campaigns can translate into profits
  • Risk of Harmful Comments – Nowadays when the most harmless of comments can snowball into an unwanted discussion, you want to make sure you limit negative posts. Negative reviews and comments would put you and your company in the limelight for all the wrong reasons.
  • Loss of Control – Social media provides a voice to everyone, even people whose opinions are illogical and ignorant. You need to be sure that people are saying the right things about you as a small business owner and your brand.

With every post, there’s bound to be a comment or more one might have to react to. It’s not difficult to see how workplace productivity can suffer and why employers frown on social media during business hours.

As careful as you endeavor to be, you cannot control what someone posts or tweets about you personally or about your business. You have to monitor comments to some extent to prevent gossip, misinformation and damage to your brand.

Advantages of Social Media Marketing

  • Promotes Brand Loyalty – keeping in touch with your customers regularly via your social media channels can contribute to the success of your brand as well as endear you to the hearts of your customers.
  • Find All Your Customers in One Place – Millions of people are online; what better way to get your products and services across to them if not through social media? Various social media platforms cater to different sets of people. Find the one that appeals to your brand and prospective customers.
  • A Cheap Form of Advertisement – A retweet or a share or a post can get your business in front of thousands of people. This translates to a possible increase in the amount of customers you get. And all this can be done without paying a dime.
  • Get Response Quickly – People who show interest in your business or brand can get their thoughts on your products and services across to you on social media through surveys and polls that you release when you need their input.
  • Understand your Customers – interacting with your customers on social media can help you gain valuable information on their, habits, problems, likes and dislikes. Getting such valuable information can be of great benefit when it comes to future marketing campaigns.
  • Inexpensive to Set Up – Setting up profiles on social media platforms is as fast, simple and as free as it comes. Setting up a page for your business can be done free of charge on most social media platforms.

In this instance, content plays a huge role in attracting customers. The quality, tone and writing style of a post can influence people to check out your business and become potential customers.

Surveys and polls have proven to work when it comes to getting a clearer picture of how potential customers think. Why go for trial and error when you can get it right by asking individuals directly for their viewpoint.

Social media gives you the opportunity to answer whatever questions, concerns and complaints your customers might have as soon as the need arises as opposed to the traditional ‘long wait’ approach

In the long run, the choice of whether to inculcate social media marketing into your marketing campaign depends wholly on its usefulness for your business.

Social media marketing doesn’t promise to triple your profits overnight but it is capable of building long-term customer loyalty.

Should Social Media Be Your Mainstay for Marketing?

My answer would be an emphatic NO.

Making Social media the backbone of your marketing activities is not a wise decision.

Why not?

The reason as experienced over the years is that social media is only one option to get people to sign up on your e-mail list and to get new paying customers.

Although social media marketing avails you the opportunity of getting new people looking at your brand, it may take some time before these new people can turn into actual paying customers.

The importance of setting up a brand on various social media platforms such as Facebook, Twitter, Instagram, YouTube, and others cannot be overemphasized. However, the rationale for this move should be considered properly.

If the goal is to get new customers, it is best if one pays attention to other alternatives, not just social media sites.

If Not Social Media Marketing, Then What?

So, if your goal is to grow your email list and find new people that would eventually become paying customers, the following internet marketing strategies might just be what you need:

1.Affiliate Marketing

Affiliate marketing is recommending a companies products or services to potential customers which allows you, the affiliate, to generating sales and earn commissions in return.

If approached correctly, you can get your business established to the point where it’s bringing in a substantial income. As your business grows, it may be possible to outsource many of the routine tasks associated with your blog or website to freelancers in the long term.

If you are looking for an outstanding platform to help you learn affiliate marketing, then click here.

2. SEO

Search Engine Optimization or simply put SEO is the use of various techniques to improve your company’s ranking on search engines and thus attracting more new visitors. If your business reaches to local customers, you might want to set up in Google Places.

3. Email Marketing

Once you start having people checking up your website, the next point of call is to develop an email list. An email list allows you to keep in touch with customers and helps you to get your products and services to their viewing screens via regular messages to their emails depending on their preference.

4. Online Advertising

Advertising allows you to reel in new customers on a regular basis. If your goals include getting new customers regularly, and becoming a force to reckon in your chosen field, it is essential that you grab the opportunity online advertising presents.

A recommendation on online marketing would be Google AdWords: useful for all types of businesses. Also, there are many online classified sites that allow you to advertise your business as well. Some are paid sites, but many of them are free.

Remember that online classified sites that do not charge have less money to promote their site and therefore typically have much smaller audiences than classifies sites that charge a fee.

I hope you’ve found that this post has added value to your business. I would love to get your comments below on your viewpoint of social media marketing.

If you are a beginner to online marketing or someone that has been trying to establish an online business for some time, please check out the platform that I used to help me learn how to make money online.

Talk Soon,

Howard

14 thoughts on “Social Media Marketing Pros and Cons

  1. Hi Howard!

    Thanks so much for the insightful review on marketing with social media! This is something I have been trying to get the courage to do! 

    Currently I do not use social media of any kind, I have just been focusing on getting customers through making content! I am definitely a bit fearful of what people will say once I do share it on social media! 

    I also am afraid of wasting to much time. Do you have any recommendations so that that doesnt happen?

    All the Best,

    Chris

    • Hey Chris,

      I feel like you…I’ve always been concerned about waisting time on social media. What has helped me tremendously is I ONLY use social media for business. I don’t have a personal social media account because of the huge waiste of time involved. 

      So if you use social media, use it for business purposes only so all of the time spent on your business is productive.

      Thank You for reading my post.

      Talk Soon,

      Howard

  2. Very good post and it show exactly why it can help you, but also which kind of danger there can be.

    I’ve been trying to promote my brand/site on Facebook and Instagram, the amount of views and traffic was decent, however, I sometimes didn’t had the time to look immediately when I received new comments or critics, and in one day I had a very bad one, which stayed unanswered for a couple of hours because I didn’t had the time, and when I saw it, I was like: Oh no, this can damage it very hard, my reply was also strong afterwards, and it seemed that my brand was saved.

    But I can imagine not everybody is as lucky as me.

    Thanks for sharing this!

    • Hey Emmanuel,

      Social Media can be an asset to businesses. I have 3 different social media accounts, but they’re all for businesses purposes.

      Like you, I rarely have time to check on them as I am busy writing content and social media can be a huge time waister if you’re not careful. Your points in your comment were spot on!

      Thank You for reading my post.

      Talk Soon,

      Howard

  3. hello Howard, social media became the main source of information as through it the world became like a village. When it comes  to business, marketing using social media can bring positive result but most of the time the result will be negative because social media is not trustable place . I have been posting my affiliate link o facebook but i found it is not a wise decision as many people took me as foolish,others as a scammer….

    I will try other ways of advertising like SEO, affiliate marketing…

    • Hey Julienne,

      You are absolutely right about social media. It’s much harder getting your message across on social media these days than it used to be. Sooooo many people are abusing all of the social media platforms.

      There are ways to advertise your message but you have to do it in such a way that they aren’t aware your advertising to them. Check out Neil Patels Blog and type in Social Media in the search and check out his tips and strategies. Neil is way ahead of the curve when it comes to online marketing.

      Hope this helps. Let me know what you think.

      Talk Soon,

      Howard

  4. I have been using Google+ and Facebook to share my blog posts and have gotten tons of free traffic from it, so I definitely feel the benefits of social media marketing. Although I agree that it’s very time consuming. There is so much clicking and at times I don’t feel like the results are even worth it because I feel that social media traffic is low quality traffic that don’t convert very well, would you agree or disagree with this?

    You mentioned that a tweet or share can reach 1000s of people, and that is so true. A few times my posts gone viral and I got like 2,500 unique visitors to my blog from just one share.

    I feel like social media marketing is a good thing to do on the side, but it shouldn’t be your main focus. I don’t spend more than 10-15 minutes per day on social media sharing my posts.

    • Hey Kent,

      Thank you for taking the time to read my post.

      Sounds like you really know what you’re doing, my friend.

      I feel the same way you do about social media. I basically have business pages set up and I only use them when I really have to. They can suck huge amounts of time away from the more important things.

      I wish you continued success with your online business,

      Talk Soon,

      Howard

  5. Hi Howard,

    You do a pretty good job listing the pro’s and con’s of using Social Media. To his point I have totally avoided Social Media in my life. I have never used Facebook, nor Twitter, nor any other platform. As I go through the WA training, I am getting the sense that Social Media will become a big part of my source for traffic. Having read your post, I am wondering if I might be able to hold off on that and focus on other options. You certainly gave me some food for thought. Nicely done.

    A few of suggestions for your website:

    In your top menu, you have an menu item called Blog, when you click on it, it goes to a blank page.

    When on your home page, the entire posts are showing up. I recommend using the Read More option in your posts (under Edit Post in Word Press) so that only the first portion of your post shows up on the Home Page. The reader can then click to view the whole article.

    On your About Howard Spinney page, the introduction is formatted as Heading 3 and should be formatted as paragraph.

    Wishing all the best as you develop your website.

    • Hey Mitchguy,

      Thank you for taking the time to read my post.

      The menu item Blog on my home page is blank because I need to switch it out with my Home page, which has all of the blog content – you are correct.

      Just switched to a new WordPress theme Generate Press which is really awesome.

      I’m in the process of making the Home page a static page with a landing page and opt-in form, even a sales bio about who I am and how I got to this point, etc.

      Nonetheless, thank you for your observations.

      Talk Soon,

      Howard

  6. Do you recommend doing paid advertising on social media at all?  I am trying to get a website up and running and traffic turns out to be even harder than writing the articles.  I did open up a FaceBook business page and they gave me $30 free to use for advertising.  I did get a lot more views from that, and 1 follow, but that is it.  No sales.  Have you used advertising on FaceBook and did it work?  Also, do you recommend doing any paided ads with the search engines?  I am very afraid, because it could cost a lot before you know it.  Starting out, it is hard to get traffic and there isn’t extra money to spend, so it is hard to know how to get the traffic.  

    Thanks for the information.  It gives me some things to think about on how to best get some traffic.  

    • Hey Marlasmith,

      You ask some very good questions.

      First of all, are you a member of Wealthy Affiliate and are you building your website or blog through WA. I ask because social media is something that should be used after your website or blog is properly set up, because if it isn’t, visitors from social media will sniff you out and will ignore your website.

      I have not used Facebook ads at this point in my business. Here at Wealthy Affiliate there are trainings on the proper way to leverage Facebook and other social media platforms without loosing your shirt in advertising costs to do it.

      You should be afraid of losing money in social media advertising because it’s very easy to do if you don’t know what you’re doing. You can lose a lot of money. I’ve lost a lot of money in the past trying to use paid social media ads and lost every penny with 0 results.

      You’ve got to know what you’re doing!

      If you are not a member of Wealthy Affiliate, I would suggest you become one and go through the training even if you have some experience. If you are a member of WA then go through the training.

      Thank you for taking the time to read my post.

      Talk soon,

      Howard

  7. I agree with you on social media. I have learned the hard way that focusing on social media when you have a new website is not a smart use of time. I put a lot of time into social media and it didn’t yield much. When I spent that same kind of time on adding organic content to attract online searchers and using SEO techniques on my affiliate marketing websites, I got a lot more visitors. 

    Social media is a HUGE time sink! It works for large companies but they often have dedicated staff to manage their social media accounts. It takes a lot of time for a one person business. 

    It also doesn’t make a lot of sense to spend time attracting visitors from social media if you don’t have a lot of high quality content on your website to star with. If a visitor comes from social media to your site and there isn’t much content, they likely won’t come back. I prefer to focus on content creation and SEO. 

    • Hey Swangirl,

      Your comments are spot on! Actually, I couldn’t have said it better myself about the amount of time you can waist on social media. A very insightful and well thought out comment.

      I wish you much success in your online business.

      Thank you for taking the time to read my post.

      Talk Soon,

      Howard

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