Social media marketing pros and cons, that is, the advantages and disadvantages of social media, are on the mind of everyone looking to make money online and give exposure to their brand.
It’s undeniable that social media has become an important part of the everyday lives of hundreds of millions worldwide and is various platforms are praised on the part of marketing enthusiasts.
When one stops to consider the amount of time people spend on these platforms, the results are staggering; it’s difficult for one not to be amazed.
However, there’s still a level of reservation concerning social media by many in the business world. Facebook, Instagram and Twitter are viewed as a plague of sorts in the workplace as a lack of employee productivity is associated with it.
Even in 2018 there is still some reluctance on the part of some businesses to adopt social media platforms in their marketing campaigns.
If you’re still confused with regard to executing social media marketing strategies, outlined below are some advantages and disadvantages to consider before making any decision.
Disadvantages of Social Media Marketing
- Time Exhausting – It is quite possible to spend the whole day online scrolling through feeds, refreshing tweets and posts. As a brand, you feel obligated to create posts which your customers or followers can relate to.
- Takes Time to Yield Profit – It can take a while to see results even from a well-thought-out campaign. Sometimes social media marketing can yield quick results, and many times you don’t get the results as fast as you’d like. It takes patience and a whole lot of planning before campaigns can translate into profits
- Risk of Harmful Comments – Nowadays when the most harmless of comments can snowball into an unwanted discussion, you want to make sure you limit negative posts. Negative reviews and comments would put you and your company in the limelight for all the wrong reasons.
- Loss of Control – Social media provides a voice to everyone, even people whose opinions are illogical and ignorant. You need to be sure that people are saying the right things about you as a small business owner and your brand.
With every post, there’s bound to be a comment or more one might have to react to. It’s not difficult to see how workplace productivity can suffer and why employers frown on social media during business hours.
As careful as you endeavor to be, you cannot control what someone posts or tweets about you personally or about your business. You have to monitor comments to some extent to prevent gossip, misinformation and damage to your brand.
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Advantages of Social Media Marketing
- Promotes Brand Loyalty – keeping in touch with your customers regularly via your social media channels can contribute to the success of your brand as well as endear you to the hearts of your customers.
- Find All Your Customers in One Place – Millions of people are online; what better way to get your products and services across to them if not through social media? Various social media platforms cater to different sets of people. Find the one that appeals to your brand and prospective customers.
- A Cheap Form of Advertisement – A retweet or a share or a post can get your business in front of thousands of people. This translates to a possible increase in the amount of customers you get. And all this can be done without paying a dime.
- Get Response Quickly – People who show interest in your business or brand can get their thoughts on your products and services across to you on social media through surveys and polls that you release when you need their input.
- Understand your Customers – interacting with your customers on social media can help you gain valuable information on their, habits, problems, likes and dislikes. Getting such valuable information can be of great benefit when it comes to future marketing campaigns.
- Inexpensive to Set Up – Setting up profiles on social media platforms is as fast, simple and as free as it comes. Setting up a page for your business can be done free of charge on most social media platforms.
In this instance, content plays a huge role in attracting customers. The quality, tone and writing style of a post can influence people to check out your business and become potential customers.
Surveys and polls have proven to work when it comes to getting a clearer picture of how potential customers think. Why go for trial and error when you can get it right by asking individuals directly for their viewpoint.
Social media gives you the opportunity to answer whatever questions, concerns and complaints your customers might have as soon as the need arises as opposed to the traditional ‘long wait’ approach
In the long run, the choice of whether to inculcate social media marketing into your marketing campaign depends wholly on its usefulness for your business.
Social media marketing doesn’t promise to triple your profits overnight but it is capable of building long-term customer loyalty.
Should Social Media Be Your Mainstay for Marketing?
My answer would be an emphatic NO.
Making Social media the backbone, or your main choice, of your marketing activities is not a wise decision.
The reason as experienced over the years is that social media is only one option to get people to sign up on your e-mail list and to get new paying customers.
Although social media marketing avails you the opportunity of getting new people looking at your brand, it may take some time before these new people can turn into actual paying customers.
The importance of setting up a brand on various social media platforms such as Facebook, Twitter, Instagram, YouTube, and others cannot be overemphasized. However, the rationale for this move should be considered properly.
If the goal is to get new customers, it is best if one pays attention to other alternatives, not just social media sites.
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If Not Social Media Marketing, Then What?
So, if your goal is to grow your email list and find new people that would eventually become paying customers, the following internet marketing strategies might just be what you need:
Affiliate marketing is recommending a companies products or services to potential customers which allows you, the affiliate, to generating sales and earn commissions in return.
If approached correctly, you can get your business established to the point where it’s bringing in a substantial income. As your business grows, it may be possible to outsource many of the routine tasks associated with your blog or website to freelancers in the long term.
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Search Engine Optimization or simply put SEO is the use of various techniques to improve your company’s ranking on search engines and thus attracting more new visitors. If your business reaches to local customers, you might want to set up in Google Places.
3. Email Marketing
Once you start having people checking up your website, the next point of call is to develop an email list. An email list allows you to keep in touch with customers and helps you to get your products and services to their viewing screens via regular messages to their emails depending on their preference.
4. Online Advertising
Advertising allows you to reel in new customers on a regular basis. If your goals include getting new customers regularly, and becoming a force to reckon in your chosen field, it is essential that you grab the opportunity online advertising presents.
A recommendation on online marketing would be Google AdWords: useful for all types of businesses. Also, there are many online classified sites that allow you to advertise your business as well. Some are paid sites, but many of them are free.
Remember that online classified sites that do not charge have less money to promote their site and therefore typically have much smaller audiences than classifies sites that charge a fee.
I hope you’ve found that this post has added value to your business. I would love to get your comments below on your viewpoint of social media marketing.
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