Lifocity Review – Unique MLM Or Just More Of The Same?

Lifocity Review - Unique MLM Or Just More Of The Same?

Welcome to this Lifocity Review.

Frankly, you want to know can you make money with Lifocity.

Lifocity is among the most recent MLM companies in the CBD oil niche, and I decided to review this platform based on the news I have been hearing about it.

If you are here because you want to know more about this company and the business opportunity they offer to customers, you have come to the right place.

Once you are done reading this review article, which will introduce you to the company, the products they offer, and also their compensation plan, you will be able to tell if Lifocity is legit and make the right decision.

Lifocity Review – What is Lifocity About?

Lifocity Review - Unique MLM Or Just More Of The Same?

Lifocity is an MLM company based out of Texas and was founded in May 2019.

This Multi-level marketing company specializes in CBD oil and health/nutritional supplements.

The co-founders of this company are Dough and Sheila Braun (“Chief Experience Officer” and CEO).

Lifocity Review - Unique MLM Or Just More Of The Same?

Dough Braun has over 25 years of experience in the network marketing industry.

Mr. Braun was the Chief Marketing Officer in Usana before Lifocity was founded.

Usana is a big MLM company and is into nutritional/health supplements.

The company has been functional for decades and Braun was their Chief Marketing officer from 2011 to 2018.

I do not know the reason for Braun’s exit, but he founded medical services and marketing companies when he left Usana.

Also, I discovered that the corporate address used by Lifocity belongs to a company owned and run by Terry LaCore, LaCore Enterprises.

Does it mean that LaCore owns Lifocity or is a part-owner? I can’t tell as this information was not disclosed on Lifocity’s website.

LaCore Enterprises owns many MLM companies, but there is no direct competition with Lifocity.

That’s all the information I could find about Lifocity.

Continue reading to know about the products Lifocity offers in the next session of this Lifocity review.

Lifocity Products

Lifocity Review - Unique MLM Or Just More Of The Same?

Instead of a product section, Lifocity has a brand section. On their site, the brand features:

  • The Lifocity opportunity
  • Envoi
  • Durt

Durt, which is available in gold (fulvic acid) and black (humic and fulvic acid), happens to be a liquid-based supplement containing important nutrition from the ground.

How can your body benefit from fulvic acid?

Lifocity Review - Unique MLM Or Just More Of The Same?

Fulvic acid is an organic compound found in the soil. This acid is used as a supplement and promises lots of health benefits.

There are claims that fulvic acids help in restoring minerals to the body and boosting the immune system. It has also been reported that fulvic acid can help to remove toxic heavy metals from the body.

Based on an NCBI study, it was reported that fulvic acid reduces pro-inflammatory markers and activates the body’s immunity to kill bacteria.

Also, it reduces oxidative stress and induces apoptosis in hepatic cancer lines.

Are These Ingredients Really Effective?

Interestingly, both fulvic and humic acid are solid ingredients that have been proven scientifically.

The retail price for Durt gold is $69.95, and Durt black goes for $65.95. Both items have a 32-day serving.

Envoi products are hemp product varieties with CBD. They contain phytocannabinoid compounds.

Lifocity Review - Unique MLM Or Just More Of The Same?

Phytocannabinoid compounds are becoming more popular in the health niche due to their beneficial effect on the endocannabinoid system and how they impact overall health positively.

The Envoi product varieties include:

  • Instant Relief – This 60 ml tube (1000 mg CBD) goes for $45.95. “Our soothing cream smells great, is moisturizing to your skin, and absorbs quickly without being sticky.”
  • Hemp Softgels with Curcumin – A bottle, which contains 25 mg per soft gel, cost $65.95. The product is a combination of plant-based cannabidiol and curcumin.
  • Full Spectrum Hemp Oil– A bottle of this product costs $69.95, and it contains 500mg CBD. The product is “packed full of the beneficial compounds abundant in the hemp plant, including terpenes, cannabinoids, and flavonoids.”

The next section will talk about Lifocity’s compensation plan

Compensation Plan

Lifocity Review - Unique MLM Or Just More Of The Same?

The compensation plan offered by Lifocity is focused on retail commissions.

The company pays commission via a uni-level compensation structure with bonuses based on performance.

As usual, I really try to stay away from discussing details about compensation plans because MLM compensation plans are ridiculously complicated.

Lifocity Ranks

Lifocity has eleven affiliate ranks, and members can qualify for any of these ranks when they meet the requirement for each rank.

Personal Volume (PV) is the sales volume generated by orders from retail customers and affiliates.

Group Volume (GV) is the sales volume generated within levels 1, 2, and 3 of the uni-level compensation structure, excluding the affiliate’s own personal volume.

Personal Team Volume (PTV) is the sales volume generated only by personally sponsored affiliates.

Retail Commissions

The company pays retail commissions on sales volume generated by orders from retail customers only.

Retail commissions are also paid through a uni-level compensation structure.

An affiliate is positioned at the top of a uni-level team in a uni-level compensation plan structure.

Every affiliate they recruit is placed under them directly. These newly recruited affiliates form level 1.

New affiliates sponsored by affiliates in level 1 are placed on level 2 of the original affiliate in the uni-level team.

Recruits by level 2 affiliates are placed on level 3, and so forth.

When an affiliate gets to level 8 and more, they can unlock 1% on levels 9, 10, and 11 when they meet the qualifications below:

  • Enroll 10 retail customers who have ordered for products (excluding samples and trial packs)
  • Generate 1000 NV and 1500 PTV in one month

NV or New Volume is the sales order placed by personally sponsored affiliates or enrolled retail customers within their first month on the platform.

Retailer Bonus

The company pays a retailer bonus of 40% of the 50% of generated retail sales volume. Affiliates on this platform can earn the following with this retailer bonus:

  • In the uni-level team, affiliates can earn 5% on level 1, 10% on level 2, and 15% on level 3
  • 40% of 50% of sales volume produced whey they personally recruit retail customers.

Take note, Retailer Bonuses generated by affiliates who do not meet this requirement will roll up to affiliates in their upline.

Retail Match

Affiliates on the platform can make a percentage match on retail commissions generated across levels 1, 2, and 3 of their uni-level team.

  • Brand Partners in Level 1 can earn a 10% match on level 1
  • Similarly, Brand Partners in Level 2 can earn a 10% match on level 1 and level 2.
  • Brand Partners in Levels 3 and above can earn a 10% match on levels 1, level 2, and level 3.

How Much Will It Cost to Join Lifocity?

Becoming an affiliate member will cost you $30 USD per year. You can also buy optional packages, such as:

  • a Business Builder kit (cost not disclosed)
  • a Brand Builder Kit, which costs $589 USD or
  • a Brand Experience Kit, which goes for $313 USD

Paying for any of these kits offers discounted bundles of products.

I will share my thoughts about Lifocity in the next session. I will be honest and real as much as possible. Thus, my verdict could be different from other reviews on Lifocity.

My Verdict On Lifocity

Lifocity Review - Unique MLM Or Just More Of The Same?

Is the Lifocity opportunity a scam? After researching the company, I can say for sure that Lifocity is not a scam.

Take note, I am not an affiliate, but with the information, I got during my research, the company is legit and one of the cleanest MLM platforms in 2020.

Actually, Lifocity is one of the better network marketing organizations I’ve reviewed in a long time.

There doesn’t seem to be negative baggage associated with the company of its founders.

Lifocity’s compensation plan is focused on driving retail sales and keeping the FTC happy and off of their backs.

This is why I described them as one of the cleanest MLM opportunities I have come across this year.

Also, the products they offer have been proven scientifically to contain ingredients that will benefit your health.

So you can give their products a try to know if it’s suitable. Then, you can decide if the products they offer are good for you.

Even if their products have positive effects, they may not sell if the taste is terrible.

To conclude, Lifocity is a great company and their business opportunity is legit.

However, is multi-level marketing the best way to make money in 2020 and beyond?

Consider these statistics on multi-level marketing:

Lifocity Review - Unique MLM Or Just More Of The Same?

The problem with multi-level marketing is that even if the product is great, as in the case of Lifocity, the business model is terribly flawed.

Far too many people who get involved with network marketing end up losing money and wasting precious time they could devote to building a business they’re actually in control of.

Lifocity is similar to other legit multi-level-marketing opportunities I’ve reviewed on this blog such as:

Multi-Level Marketing and Affiliate Marketing Are NOT the Same

Some blog posts have stated that multi-level marketing and affiliate marketing are the same, which is quite inaccurate.

If you are an affiliate of a company, you are not required to purchase products on auto-ship in order to reach different sales levels.

You are not required to recruit new associates, hold or attend sales meetings, or attend annual or semi-annual events because your “upline” recommends you go.

When you have an affiliate marketing business, YOU are in total control, not your “upline” (the person who introduced you to the business) or the network marketing company.

With your own affiliate marketing business, you can promote anything you want when you want.

As far as I’m concerned, the best platform to help you build your own affiliate marketing business is Wealthy Affiliate.

What Is Wealthy Affiliate?

Wealthy Affiliate is a step-by-step program that takes you by the hand and teaches you how to build an affiliate marketing business so you can quickly start to achieve your goals of making money online. 

Wealthy Affiliate makes the whole process of building an online business just that much easier. 

Each module or lesson contains a complete analysis of what’s working today so you can easily and almost instantly gain an understanding of how affiliate marketing works.

In return this allows you to create a high-converting website of your own in a fraction of the time. 

Check out what these folks have to say about getting extraordinary results with Wealthy Affiliate:

Why Use Wealthy Affiliate To Build Your Online Business

The choice is yours, my friend…

Before you decide that this is not the right time or you’re “too tired” or you have “other commitments”, consider these words:

“If you do what you’ve always done, you’ll get what you’ve always gotten.”

The above words, from the late motivational speaker Jim Rohn, are a fact of life.

I’m fully convinced I’ve made the right decision by building my business with Wealthy Affiliate…

What are you going to do?

Talk soon,


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