How to Sell Amazon Products on Your Website-Part One

Are you an affiliate newbie who wants to sell Amazon products on your website?

Are you a more experienced online marketer wanting to know how to sell Amazon products on your website?

Do you need to build a website or blog so you can feature Amazon products?

Tens of thousands of online marketers make good money selling Amazon products on their websites. I have compiled some great information that may be of help while you decide to become an Amazon associate, or affiliate.

In Part One of this post we will discuss:

  • Selecting the right niche
  • Selecting the right products
  • Using Google Trends to find evergreen products
  • How can you use customer reviews to your advantage

How To Select the Right Niche

Frankly, the RIGHT niche is whatever you’re interested in. You want to choose a niche in a subject you are knowledgeable about and very interested in. This is very important given the fact that you’ll be doing a lot of writing.

Let me repeat that: Choose a niche that you are really interested in because you are going to have to do a ton of writing. You could outsource your content, but for a newbie that would be very expensive!

Please understand that selling products from the Amazon platform requires that you provide good content for the potential customers who visit your website or blog.

Experienced Amazon associates have found that product reviews in particular seem to draw more visitors to a website or blog.

In some cases it’s been shown that the higher the number of product reviews posted on your website, the higher the amount of traffic that was recieved.

The reason for that is because people like product reviews.

Are you quite knowledgeable about your chosen products? The best thing to do is get  hands-on experience with the product so you’ll be able to describe it from a user’s experience.

But what if you don’t have the product or cannot afford to get it?

Well, you can simply just read about it, get to know everything the product is all about, watch videos on how it works, etc.

Simply put, take the time to the extent your circumstances will allow to learn about any product you intend to offer as an affiliate.

Selecting the Right Products

So, where can you find good content and descriptions for the products you’re interested in? Below are a few great resources:

  • Amazon
  • The product webpage i.e. the webpage where the product’s main description is on the original company’s website.
  • YouTube, and
  • Wikipedia.

These are just some of the very important places where you can find enough material about the products you wish to market on your website.

A word of caution: never, ever just copy and paste someones content!

Never!

The purpose of this suggestion is NOT to copy and paste, but to give you ideas as to how you can come up with good content for your own website or blog.

I have a very helpful post that will give you some excellent direction on how to write content. The post is titled: “Tips on Writing Website Content: How to Make Money From Lazy People”

Amazon– Amazon has some really great information about the products they sell. So take your time to go through the product descriptions when checking out the products you’d love to sell.

Before you know it, you’ll already have enough ideas on how you should put yours together.

Product Manufacturer Website– This is simply the manufacturer’s website. Checking the website of the product’s producer can give you a lot of insight on what the product is all about.

All you just have to do is make some little research about the real website and with little effort, you’ll have enough information to help you answer questions like a pro.

YouTube– It’s no longer news that YouTube provides its users with tons of information. There are a wide variety of videos on this platform talking about one product or the other.

And to make things better, most You Tube videos have the embed option which gives you the opportunity to freely feature the videos on your website.

Wikipedia– Known as the world’s biggest online encyclopedia, Wikipedia doesn’t need a lot of introduction. A true marketing professional knows that almost anything about a product can be found on this platform.

All of these platforms will help you write awesome product reviews. I’m sure there may be other websites I did not mention where you can get good information on products. Feel free to use other recourses that are available.

Keep it in mind though that the main reason why you are writing articles and blog posts is because you want to help your potential customers find relevant information to what they are looking for.

You want to help people who visit your blog or website solve their problems. Helping people solve their problems is the key to making money online.

When you become good at helping people find solutions to their problems, people will reward you with the money you seek.

If you ALWAYS remember this, you will make money online on a consistent basis.

Use Google Trends to Help People Get What They Want

The key here is finding a product or service  you can promote that people actually want to buy. Whats important is choose an evergreen niche or a niche with an increasing trend. This is the part where Google Trends really comes in handy.

Google Trends provides great insight into what people are searching online.

You can take the keywords from your findings, input them into a keyword tool, like Wealthy Affiliate’s keyword tool Jaaxy or the Google keyword tool, and get more insight by seeing the average searches per month for a service or product.

The key here is finding a product or service  you can promote that people actually want to buy.

If you use this tool you will have a excellent idea of what people want or need and get more ideas as to how you can help solve their problems and better assist them by promoting products and services they can use.

Google Trends can help you figure out the niche that is currently making waves, not only now, but into the foreseeable future.

The ideal niche is one that is “trending” up or at least stable. Choosing a niche that is “trending” up will certainly reflect in the revenue your business generates.

Avoid niches that are “trending” down or are outright flat in their growth; niches that are dying down or have died down.

All you have to do is go to Google Trends, type in the phrase for you niche and you’ll get the trend results immediately.

Use Customer Reviews to Your Advantage

As noted earlier, Amazon is an international company. Each and every item that’s being sold by the platform has its own customer base.

While this is true, it’s also true that there are some products that are more popular than others.

Some of these popular products are new and attractive, which is why they have an edge over their old counterparts. Hence, they sell better.

The question now is, how do you know a winning product? How do you know the right product to choose from the millions of products listed on the marketplace? How do you know the success rate of a particular product?

The answer to these questions is quite simple and to make it easier, it is provided by Amazon.

The answer is simply customer reviews, which is on the same page as the Amazon product page.

An excellent resource for selling on Amazon is: “Amazon Affiliates: Make Money With the Amazon Affiliate Program.” 

In Part Two, I will discuss:

  • Why customer reviews are very important to your content
  • How you can use customer reviews to create content
  • How to spot fake reviews
  • The best platform to use to build your website
  • How to write good content

Talk Soon,

Howard

10 thoughts on “How to Sell Amazon Products on Your Website-Part One”

  1. Thanks for this simple yet effective strategy on how to sell amazon products.

    I agree that finding a niche that your either passionate about / or knowledable on is very important. Because like you said you’ll have to write a lot of good content — which can be hard if you don’t like the subject matter.

    Also I personally have found reviews very helpful when deciding if a product is good or not — so I can defintly see how this can help you write and find good products to sell.

    Have you had any experience selling items on amazon before, and if so how was it?

    • Hey Michael,

      One of the reasons I wrote the post was my experience selling Amazon products was not a good one. I’ve found that even when endeavoring to sell Amazon products, you have to have engaging content for your visitors to consider You just can’t slap a couple of Amazon links on your website and expect people to buy because it’s Amazon. I learned th hard way…

      If you have 1 to 3 primary niches you live and die by, focus on these like a laser beam. Preferably 1 niche. Find the Amazon products that best complement your niche and market the crap out of it. 

      But most of all, just keep follow the training here at Wealthy Affiliate. Don’t stray off the reservation. Don’t try to reinvent the wheel. These guys know what they’re doing. That’s why it’s called “Wealthy Affiliate!”

      Let me know how you make out…Really!

      Talk Soon,

      Howard 

  2. Thanks for this article. I had not heard yet of Google Trends, tho’ I’ve been in the blogging & Affiliate marketing biz for almost a year now.

    Just shows there’s always more to learn!

    Have you found any tips on how to increase SALES if you are successfully driving visitors TO Amazon?? That’s where I’m at. I get ’em there, but they don’t pony up…

    Just tried Google Trends for my own site. Already it’s shown me some really cool things I haven’t seen on other sites that I can really use.

    Thank you!!

    • Hey TJSchlenker,

      Glad you’re able to make use of Google Trends…It’s really a useful tool and can give you some additional insight that can help drive more traffic and ultimately more sales.

      As far as getting people to pony up once they get to your site, that’s the trick my friend. Everything I’ve learned since getting into online marketing has led me to believe that people don’t buy then first time they visit your site.

      OK…If that’s true, what about the second of third time they visit my site?

      Do they even come back a second or third time?

      As you see, internet marketing can really be a crap shoot of sorts. The number one thing web owners like you and I are concerned with is how to convert visitors into buyers.

      We want sales.

      So this is what I would do:

      I am assuming you’re a member of Wealthy Affiliate because you commented on my post though SiteComment. As a member of Wealthy Affiliate someone is assigned to you to help facilitate your success.

      Find out who that person is who’s assigned to you and send them a detailed private message as to what your challenges are and do exactly as they recommend. In your private message, outline everything you have done up to this point, and ask for specific ways you can get more conversions.

      Send them the url of your websites so they can take a good hard look at how your site is set up. It could be that your actual website set up is turning people away.

      Don’t try to reinvent the wheel…Do exactly as they tell you and see if you don’t get a increase in sales.

      Please let me know what happens…I really would like to know.

      Talk Soon,

      Howard

  3. You have a strong understanding of online marketing and I value that you are teaching people very highly. I found this post an easy read very descriptive and extremely helpful! Thank you so much for just value adding my day I will be sharing this on my private Facebook! Ill be recommending this to my Friends and peers. Keep up the good work.

    • Hey Clancy,

      You may not know this, but you’ve just added value to my day as well!

      Thank you for taking time out of your busy schedule to read my post!

      Talk Soon,

      Howard

  4. HI Howard!

    I think writing customer reviews had been a challenge for me because I thought I needed to have used the product or service first. Instead, I think it is always best to do your research even if you have used the product or service.

    Thanks for reminding me how important it is to sell the right stuff and providing quality customer reviews.

    • Hey Jamie,

      You are welcome. 

      Thank you for taking the time to read my post.I’m sure as the weeks move on, you will find the right balance that will drive you to success.

      Talk Soon,

      Howard

  5. This is the next step I am looking to take with my blog site. My niche is within the professional speaking industry. I try to write at-least 3 news blogs a week, I am struggling a bit find out what product to promote. So far I am leaning towards helping sell coaching programs. Thanks for writing this piece.

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