Are you an affiliate newbie who wants to sell Amazon products on your website?
Are you a more experienced online marketer wanting to know how to sell Amazon products on your website?
Do you need to build a website or blog so you can feature Amazon products?
Tens of thousands of online marketers make good money selling Amazon products on their websites. I have compiled some great information that may be of help while you decide to become an Amazon associate, or affiliate.
In Part One of this post we will discuss:
- Selecting the right niche
- Selecting the right products
- Using Google Trends to find evergreen products
- How can you use customer reviews to your advantage
How To Select the Right Niche
Frankly, the RIGHT niche is whatever you’re interested in. You want to choose a niche in a subject you are knowledgeable about and very interested in. This is very important given the fact that you’ll be doing a lot of writing.
Let me repeat that: Choose a niche that you are really interested in because you are going to have to do a ton of writing. You could outsource your content, but for a newbie that would be very expensive!
Please understand that selling products from the Amazon platform requires that you provide good content for the potential customers who visit your website or blog.
Experienced Amazon associates have found that product reviews in particular seem to draw more visitors to a website or blog.
In some cases it’s been shown that the higher the number of product reviews posted on your website, the higher the amount of traffic that was recieved.
The reason for that is because people like product reviews.
Are you quite knowledgeable about your chosen products? The best thing to do is get hands-on experience with the product so you’ll be able to describe it from a user’s experience.
But what if you don’t have the product or cannot afford to get it?
Well, you can simply just read about it, get to know everything the product is all about, watch videos on how it works, etc.
Simply put, take the time to the extent your circumstances will allow to learn about any product you intend to offer as an affiliate.
Selecting the Right Products
So, where can you find good content and descriptions for the products you’re interested in? Below are a few great resources:
- The product webpage i.e. the webpage where the product’s main description is on the original company’s website.
- YouTube, and
These are just some of the very important places where you can find enough material about the products you wish to market on your website.
A word of caution: never, ever just copy and paste someones content!
The purpose of this suggestion is NOT to copy and paste, but to give you ideas as to how you can come up with good content for your own website or blog.
I have a very helpful post that will give you some excellent direction on how to write content. The post is titled: “Tips on Writing Website Content: How to Make Money From Lazy People”
Amazon– Amazon has some really great information about the products they sell. So take your time to go through the product descriptions when checking out the products you’d love to sell.
Before you know it, you’ll already have enough ideas on how you should put yours together.
Product Manufacturer Website– This is simply the manufacturer’s website. Checking the website of the product’s producer can give you a lot of insight on what the product is all about.
All you just have to do is make some little research about the real website and with little effort, you’ll have enough information to help you answer questions like a pro.
YouTube– It’s no longer news that YouTube provides its users with tons of information. There are a wide variety of videos on this platform talking about one product or the other.
And to make things better, most You Tube videos have the embed option which gives you the opportunity to freely feature the videos on your website.
Wikipedia– Known as the world’s biggest online encyclopedia, Wikipedia doesn’t need a lot of introduction. A true marketing professional knows that almost anything about a product can be found on this platform.
All of these platforms will help you write awesome product reviews. I’m sure there may be other websites I did not mention where you can get good information on products. Feel free to use other recourses that are available.
Keep it in mind though that the main reason why you are writing articles and blog posts is because you want to help your potential customers find relevant information to what they are looking for.
You want to help people who visit your blog or website solve their problems. Helping people solve their problems is the key to making money online.
When you become good at helping people find solutions to their problems, people will reward you with the money you seek.
If you ALWAYS remember this, you will make money online on a consistent basis.
Use Google Trends to Help People Get What They Want
The key here is finding a product or service you can promote that people actually want to buy. Whats important is choose an evergreen niche or a niche with an increasing trend. This is the part where Google Trends really comes in handy.
Google Trends provides great insight into what people are searching online.
You can take the keywords from your findings, input them into a keyword tool, like Wealthy Affiliate’s keyword tool Jaaxy or the Google keyword tool, and get more insight by seeing the average searches per month for a service or product.
The key here is finding a product or service you can promote that people actually want to buy.
If you use this tool you will have a excellent idea of what people want or need and get more ideas as to how you can help solve their problems and better assist them by promoting products and services they can use.
Google Trends can help you figure out the niche that is currently making waves, not only now, but into the foreseeable future.
The ideal niche is one that is “trending” up or at least stable. Choosing a niche that is “trending” up will certainly reflect in the revenue your business generates.
Avoid niches that are “trending” down or are outright flat in their growth; niches that are dying down or have died down.
All you have to do is go to Google Trends, type in the phrase for you niche and you’ll get the trend results immediately.
Use Customer Reviews to Your Advantage
As noted earlier, Amazon is an international company. Each and every item that’s being sold by the platform has its own customer base.
While this is true, it’s also true that there are some products that are more popular than others.
Some of these popular products are new and attractive, which is why they have an edge over their old counterparts. Hence, they sell better.
The question now is, how do you know a winning product? How do you know the right product to choose from the millions of products listed on the marketplace? How do you know the success rate of a particular product?
The answer to these questions is quite simple and to make it easier, it is provided by Amazon.
The answer is simply customer reviews, which is on the same page as the Amazon product page.
An excellent resource for selling on Amazon is: “Amazon Affiliates: Make Money With the Amazon Affiliate Program.”
In Part Two, I will discuss:
- Why customer reviews are very important to your content
- How you can use customer reviews to create content
- How to spot fake reviews
- The best platform to use to build your website
- How to write good content