There are reasons why it’s important to understand How To Build A Successful Email List.
To try to put this in perspective, here’s what MOST readers do with emails sent from online marketers:
- they will instantly mistrust you.
- give you their throw away email address,
- glance through your lead magnet
- throw that away, and never read one of your emails again.
If you want a responsive email list you’ve got to get potential subscribers to TRUST YOU.
This is such a HUGE deal that I’m going to explain again what happens if you don’t build trust:
- they will give you their junk email address because they do not trust you.
- they will glance through the report (maybe)
- and then forget about it (certainty)
- and never open another email from you again.
When you don’t build trust, these are the things that 96% of readers do with your emails.
Hey, but at least you have a BIG list, right?
At least you got lots and lots of subscribers, right?
Let me say this to you:
If the above scenario applies to you, you are wasting your time and you are fooling yourself.
You Must Build Trust With Your Readers
Here’s a question:
If someone gives you a junk email address and never opens your emails, are they really a subscriber?
Well…I don’t think so.
Please understand what I’m about to say.
The key to building a RESPONSIVE email list is to build TRUST.
You MUST build trust before you ever ask for the email address.
How do you build trust?
There are several ways to build trust with your audience.
I’ll give you two of the easiest ones right here:
Create A Long Form Opt-In Page
Don’t have a little box with something that says, “Get the greatest report ever written!”
You MUST take some time to tell them what they are getting and what it’s going to do for them.
Conversate with them.
Talk about their problem.
Let them know you understand their problem.
Heck, you’ve even experienced their problem yourself!
However, you’ve got the solution to their problem.
YES! You have the SOLUTION.
Solution #1: Create A Long List of Super Enticing Bullet Points
And back that thing up with plenty of testimonials.
Include consumer reviews.
There’s no doubt that consumer testimonials or reviews are extremely important.
Testimonials have proven to be quite instrumental in helping people make purchase decisions.
According to a study by Zendesk, close to 88 percent of online readers commented that positive and negative reviews influenced their buying decisions.
If you have a brand that makes you stand apart from the crowd, this works even better.
However, what do you do if you have no testimonials or reviews to offer…should you just give up because you aren’t yet the “authority” you would like to be?
On the contrary…offer dynamic bullet points anyway!
Readers appreciate 10-15 factual bullet points they can quickly scan and assimilate.
Even if you’re a brand spanking newbie, offering established facts about your product or service educates the reader in a quick fashion.
Solution #2: Give Dynamite Content BEFORE Asking For The Opt-In
This one is even better.
Yet most marketers are scared out of their minds to try it.
Create several pages of your VERY BEST content.
Make your content conversational and interesting.
Put plenty of your PERSONALITY into it.
When I say put your personality into your content, this DOES NOT include the following:
- Bad jokes
- Really, jokes of any kind
- Slang expressions
- Hip Hop talk
In fact, your personality is going to count more than the way you structure your content.
Make each paragraph naturally flow into the next paragraph, so they want to keep reading.
Everybody gives out either good or great information.
You’re going to have to give out great information.
Also, you must do it in a way that allows your personality to shine through.
Talk to the one person you are trying to reach.
Be passionate and enthusiastic.
State your opinions, have confidence, and tell it like it is.
Each paragraph you write is full of great information and naturally leads into the next paragraph.
Never Be Afraid To Make Your Offer And Sell Stuff
Finally, in the last paragraph, you make your offer.
Heck, sometimes you can make your offer in the middle of your post.
I’ve even made offers right at the beginning if I’ve made some particularly strong points in the beginning.
Therefore, don’t feel reluctant to sell them something.
You’ve just spent several paragraphs earning their trust, so why not?
Sometimes, when you try to sell them something (affiliate link) they won’t take the offer.
However, if they don’t take the offer, ask if you can give them something for free.
Give them something for free in exchange for their email address.
For example, you offer them a package deal of 4 products for an awesome price.
If they don’t take it, then offer them one of the 4 products for FREE.
However, they get that item FREE in exchange for their email address.
Will You Get The Right Email Address?
Now here’s what usually happens.
You have spent several paragraphs, or pages, earning their trust, so which email address are they going to give you?
Their REAL address, because they actually WANT to hear from you again!
These two methods are so simple, and yet marketers are afraid to test them out.
They’re afraid because they know they will get fewer subscribers.
But the QUALITY of the subscribers is infinitely better.
You get REAL email addresses from people who actually WANT to hear from you.
Test it out for yourself.
I think you’ll be astonished at the difference it makes in your bottom line.
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