When you consider How To Become An Expert In Your Niche, blogging can be a great way to accomplish that.
The goal is to position yourself as an authority and create customer loyalty, which in turn will allow you to make money online.
However, the key to all this is dependent on if you’re willing to devote the time necessary to become an authority.
Becoming an expert in your niche is hard work and absolutely worth it because the benefits can last literally for decades.
Therefore, here are 9 tips regarding How To Become An Expert In Your Niche
Don’t Write Content Like An Editorial
Is it a good idea to write the sales copy on your blog to look like an editorial?
Absolutely not!
Don’t make the foolish mistake of thinking that writing content like an editorial will get more readers and sales.
Writing a blog post like an editorial does NOT work well on your blog.
Here’s a little secret:
Readers DON’T GIVE A CRAP about your opinions.
What readers want are solutions to their problems.
Also, they want you to sell them stuff that will help remove or fix their problems.
That’s all they want. They don’t want your editorial opinion about anything!
How To Become An Expert In Your Niche – Don’t Engage In Devious Self-Promotion
It’s great to advertise your products and services on your website, but don’t be devious about it.
Don’t make it look like an article when it’s really self-promotion.
Never title your blog post as if the reader is going to learn something new only to discover they’ve got to pay to get it.
When you communicate in such a way it annoys your readers and makes them feel let down!
NEVER tell your readers they’re going to learn something new, only to discover they’ve got to pay for it.
For example, you title your blog post, “Revealed: 35 Ways to Drive Traffic”.
However, nothing is revealed about driving traffic except the order link to your affiliate product.
That, my friend, is bad blogging!
Instead, title your blog post, “Revealed: 5 Ways to Drive Traffic,” and then GIVE them the 5 ways.
At the end of your post, this is what you do:
Let them know that if they’re interested, you reveal 30 additional methods inside your product.
Give them the link to buy the report with the 30 additional methods.
Your readers will respect you for this.
Similarly, being completely honest with your readers will accomplish 2 things:
- giving them good information and demonstrated that you know what you’re talking about
- it will actually INCREASE your sales.
When you’re completely honest with your readers, they will slowly start to view you as an authority in your niche.
How To Become An Expert In Your Niche: Be The Authority
Never let your lack of experience intimidate you from becoming an authority in your field, or niche.
When you give readers the latest updates in your industry rather than spending time promoting yourself, guess what?
You become the expert in your prospects’ eyes.
And who do people want to do business with?
The expert.
Who can sell stuff and charge more for it?
Again, the expert.
Offer up the latest news along with plenty of how-to articles and your readers will come to like and trust you,
When your readers like and trust you they want to do business with you.
Endeavor To Educate, Inform and Inspire
Whenever possible, use real-life stories to inspire your readers.
If you don’t have real-life stories to inspire your readers, do this:
Find a killer story you can use in your blog post from another authority in your niche.
Give the credit to where the story came from and add the outbound link to the post you took the story from.
ALWAYS be honest. If the story isn’t yours, link to where it came from.
Google LIKES blog posts with 1 or 2 outbound links.
A good SEO strategy is to have at 1 outbound link to Wikipedia. Just 1 per post. No more!
When you link to Wikipedia, you accomplish 2 things:
- You blog post will educate and inform
- You give your website great SEO juice because Google will like that 1 link in your blog to Wikipedia
Furthermore, nothing sells like success.
People love to read how others have overcome the same challenges they’re having.
Your readers want to be inspired to overcome obstacles and fix their problems.
Whenever you’re stuck trying to inspire your readers, ask yourself these questions:
- “What do my readers want to know?”
- “How can I help my readers and give them value?”
- “How can I motivate my readers to take action?”
Show Your Personality
Building reader loyalty takes time and more than just great information.
It also takes personality.
Let your own unique style shine through in your posts, and don’t be afraid to reveal insights about yourself.
When you reveal personal aspects your readers didn’t know, they start to think of you as their friend.
From time to time, it’s good to be controversial when it’s called for.
Nothing rallies readers like a good controversy.
The reason I say this is because being controversial at times allows readers to gain insights into your personality.
However, you want to stay away from politics and religion.
Unless you make a living as a political or religious columnist, STAY AWAY from these two topics on your blog.
Religion and politics will suck the life out of your blog.
Your goal is to build loyalty, build trust, and help people solve their problems.
Also, readers become loyal when they feel they know you well enough to think of you as their friend.
Promote Your Blog
Wouldn’t it be great if you could just write it and people would come?
However, it’s seldom that easy.
Use your social media accounts to promote your blog.
Every time you publish a post, let your “friends” on social media know about it.
When you do this, you will get free, organic traffic to your blog post.
The social media accounts I would focus on are:
If I had to narrow that list down to two, the two I would use are:
Also, a great idea is to guest write for other blogs to promote your own blog.
Simply just ask another blogger who has a large reader base if you could offer a guest post.
Similarly, always ask people to share your blog with others.
How To Become An Expert In Your Niche By Asking Readers to Reply
The more active your blog is, the more appealing it is to new and old readers alike.
Always ask your readers to leave their comments on each of your blog posts.
You might even consider running a contest to see who can write the best response, and give a prize to the winner.
Whatever it takes to increase comments on your blog or website is something you should consider.
When you get comments on your blog, it makes your blog appear that much more active and universally liked.
Also, the more they comment, the more likely they are to tell others about your blog and to return to your blog in the future.
Regardless of how busy you are, be sure to respond to your reader’s comments so they know they’re being heard and appreciated.
Don’t Blog Unless You Really Want To
Here is a fact: Blogging is a commitment.
While it might seem exciting and fun in the beginning, writing new content every day or two can get old.
Also, sometimes it can become discouraging when you feel like nobody’s been reading it.
However, never give up! Don’t feel that because your blog is getting off to a slow start that you should give up.
If you keep adding relevant content, you WILL eventually gain readers and comments.
Just don’t give up.
Here are some extra tips if that will give your online business and your blog extra exposure:
- consider writing guest posts for other blogs, websites and email newsletters.
- being the guest blogger or writer puts you in front of an entirely new audience of prospects each time.
- if you’re guest blogging, write a GREAT resources box.
- offer them something intriguing with tremendous value for going to your site
- always deliver above and beyond your readers expectations.
- interview the big dogs. Interviewing others in your niche produces great content
- becomming a guest blogger provides you with powerful contacts
- guess blogging also provides access to other readers you wouldn’t otherwise have access to
Therefore, asking others in your niche for interviews is a great idea.
Don’t be intimidated – the worst a blogger can do is say no.
However, you’ll be pleasantly surprised how many quickly say yes.
Keep in mind, they want to increase their own readership as well, and it’s a tremendous ego boost to be sought out and interviewed as an expert in their industry.
Additional Resources:
Have Fun – Really
Whatever it takes to make your blog writing fun is what you should do.
Your enjoyment and passion for your topic will shine through in your posts.
The more fun you’re having writing your blog, the more enjoyable it will be for readers to visit and linger.
So yes, have a blast, add humor, don’t be afraid to hold yourself up as an example to your readers, (both good and bad,)
Put your heart and soul into it, and go for it!
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Talk Soon,
Howard
