How to Sell Amazon Products on Your Website – Part Two

In this post we’re going to conclude our discussion on how to sell Amazon products on your website.

We’re going to talk about the following points:

  •  Using customer reviews to create content & How to spot fake reviews
  • Applying as an Amazon affiliate
  • The best platform to use to build your website
  • How to write good content

How to Use Reviews to Your Advantage

Customer reviews are very important. Reviews alone have influenced a lot of purchasing decisions; they have helped buyers commit to buying a product.

Good marketers take their time to learn how to use customer reviews to their benefit.

A word of caution about reviews: their are instances where the rating of a product could have been affected by fake reviews.

Yes… I did say fake reviews! Just remember: Scammers have no shame-even when it comes to product reviews; they only care about themselves and their wallet.

There are 2 primary ways you can detect a possible fake review:

The first way: Very few if any product facts– A review that does not give specific details about the product is probably fake.

For example, if the product is a laptop, a real review should have details about the length of battery life, screen resolution and so on.

A fake negative review would probably say something like this- “I hate this laptop, it is not a good purchase,”

A real review would say, ” The screen resolution is good, but it could be much better” or “The fan wouldn’t turn on and the laptop started overheating after just one week.”

The second way: The same wording or style – When you are looking at product reviews, take time to scroll down to see if you can find other reviews that are written in a hasty manner or with the same style.

It would surprise you how many similar reviews you find about one product. If you see this repeatedly on the same review, it’s a really good chance the review is fake.

However, their is something more you can do to validate the accuracy of product reviews. There are websites that you can use that measures the authenticity of Amazon reviews.

Go to and paste any Amazon product in the browser. You can also use Both of these sites analyze reviews for any product listed on Amazon and give a rating for the user review authenticity.

How to Build Your Website Worry Free

At this point, you’ve decided on a niche and you’ve come up with products that fit in with your niche.

In order to begin selling Amazon products, you’ll definitely need a website.

For a complete novice who is new to affiliate marketing, this might seem like a very difficult task, but the truth is, it’s easier than you think!

Whether you are a complete beginner or not, building a website in a few days is one task you’ll be able to overcome easily.

All of my websites are built and hosted by a platform known as Wealthy Affiliate. This platform helped me a great deal when I started out.

In fact, it’s through this platform that I learned how to become an affiliate marketer.

They have made the process very easy. You’ll have a site builder at your disposal, and by simply inputting your domain name, you can instantly have the basic structure of your website prepared.

WordPress is the platform used by Wealthy Affiliate to build websites and blogs. With the SiteBuilder tool, I was able to build my first website in a couple of days even though I was a complete beginner.

With literally thousands of themes to choose from and an unlimited number of plug-ins, WordPress has been the number one choice of successful six and seven figure online marketers for many years.

How to Get the Look You Want on Your Site

Already bought and registered your domain name on some other platform? No need to worry. If you’ve decided to use Wealthy Affiliate just transfer your domain name to their platform. The transfer process is simple and automatic.

Once that has been accomplished, you can go through each of the modules that will help you build your website using the SiteRubix platform.

If you need to get a new domain name you can register a new domain name on Wealthy Affiliate as well.

At this point you will decide how you want your site to look by choosing what is called a “theme”. In Wealthy Affiliate you can scroll through hundreds of website and blog designs.

When you find a design that you like you can literally try each to see if you like it. Depending on the WordPress “theme” you’ve chosen, once you add any relevant details to your site, it will be built almost immediately.

Don’t worry if you are not satisfied with the “look” of your WordPress “theme” or site;  you can remove it with just one click and start over with a fresh “theme”.

You can do this as many times as necessary until you find just the right look for what you’re trying to accomplish.

Depending on the WordPress “theme” you’ve chosen, once you add any relevant details to your site, it will be built almost immediately.

If you sign up for the 7-day FREE trial, you can dive into Wealthy Affiliate FREE and start getting ideas NOW on what type of site you want and how you want the layout to look. ( No credit card required! )

Help With Writing Your Content

The Wealthy Affiliate platform can help you with this process as their are lessons you can follow especially if you are a complete beginner. These lessons will help you build your affiliate website as you’ll learn how to write and post product reviews as well as create traffic.

I have created a separate, detailed post that can help you get better response from your visitors by improving the way you write your content. If you are serious about creating content that will get results you need to read this post. The post is titled Tips on Writing Website Content: How to Make Money From Lazy People

Affiliate Application Status on Amazon

After you have successfully built your website or blog and have revenant content posted on it, now is the time to apply for affiliate status with Amazon.

Their process is simple: after providing some basic information and your website or blogs url, Amazon checks the web address to see if the site is valid and relevant.

After you are accepted, you’ll have access to Amazons affiliate platform which includes affiliate links, banners, and other relevant and helpful marketing tools.

Once your affiliate links, banners and product descriptions are in place you can start to focus on driving traffic to your content and ultimately provide solutions for customers in the form of sales through the Amazon marketplace.

How Long Does It Take to Start Selling Amazon Products

There isn’t a specific time frame for this. But from my personal experience, I’d say that you should give yourself about six months to build enough traffic and make some sales.

There are instances in which people have made sales in a little under six months, but for the majority of people it usually takes six months to a year, if you want to build your business the right way.

Keep it in mind that this totally depends on the chosen niche and you, the marketer. But be rest assured that sales will come; just be patient.

Always focus on creating new content as well as regularly updating your existing content in order to build your website’s Google rankings.

Set Yourself Up for Success

I hope this article has provided you with enough information on how to sell Amazon products on your website. The aforementioned steps are necessary to set up your success; so I’m not telling you anything I haven’t had to do myself. To recap in short, you need to do the following:

  • Choose an evergreen niche
  • Choose products related to your niche
  • Create a website with a platform like Wealthy Affiliate
  • Get your affiliate status with Amazon
  • Put a lot of hard work into content creation.

If this article has been beneficial to you, please leave a comment below and do not forget to share it with others on your social media platforms.

Talk Soon,


Do You Want Amazon on Steroids? Check Out The Amazing Selling Machine

10 thoughts on “How to Sell Amazon Products on Your Website – Part Two

  1. Hi Howard:

    Thanks for your article and good advice on reviews. I look at them very carefully to make sure they are actually coming from a person who has used the product or service. I can tell if they are legitimate by seeing if it is a verified purchase and if they use words that really describe a personal experience.

    Before Wealthy Affiliate I thought putting together a website would be difficult. But, it’s not.

    As you say, it definitely takes time to build traffic and sales on Amazon. One has to be patient. Also, as you say, you need to continue to create good content.

    • Hey Christopher,

      Thank you for the kind words. 

      You are absolutely right. Amazon is no walk in the park. You have to still have a quality website or blog with engaging content. Content is the number one criteria Google looks at and that’s not going to change anytime soon.

      Make sure your content is Google friendly. 

      Thanks to Google, there’s no other way to do it.

      Make sure to get feedback on your website / blog so you can see where to improve. Doing this will allow you to make necessary adjustments which will improve customer engagement and ultimately sales.

      Talk Soon,


  2. Hi Howard, this is very clear steps that are easy to follow. How do I choose a niche? Do you know what products are more popular than the others? Can I change my niche if it is not selling? I am wondering if I should set up my product page or I should sell Amazon product at my website.

    • Hey Emily,

      Here’s some really good information from Wealthy Affiliate on 

      Selecting a Niche:

      5 Steps to Picking a Profitable Niche:

      Choosing the Right Product to Market:

      As far as choosing between setting up your product page or I should selling Amazon products at your website, again that depends on your niche.

      Here is a little advise: If you are a member of Wealthy Affiliate, find our who your assigned “mentor” is ( Yes, when we join WA, we’re assigned an experienced affiliate that monitors our progress) and send them a detailed private message detailing what your concerns are – all of them. You will get excellent feedback as to how to proceed with your website.

      Personally, I have found that the more choices you offer people, the less likely they are to buy. Focus on one to three “main products” and market them heavy. People don’t do well with a lot of choices. They want you to make the choice for them. Your job is to also validate what they subconsciously know: You need this product!

      It’s fine to have choices, just not too many. People are lazy. They don’t read content, they scan it, and they do the same when it comes to considering what products to buy.

      Also, get feedback on your website to make sure it’s user friendly. 

      Let me know how it goes Emily!

      Talk Soon,


  3. It’s great that you mention that building content before signing up to the Amazon affiliate program is the ideal way to do things. I’ve signed up just after starting a blog and have had no sales for 6 months. If this is the case, Amazon will reject your application and you’ll have to start the entire process again. This means creating all new links for your products on your website. I’ve learned my lesson! I’d suggest signing up 4-5 months into your blog.

    • Hey Nigel,

      I’ve been in your shoes, my friend! You are absolutely correct. It’s funny that most people don’t realize even when you promote Amazon products you have to have a blog or website with good, relevant content on it. Google won’t have it any other way.

      Thank you for your comment,

      Talk Soon,


  4. Great article. The information was excellent. I really like the way you instruct on becoming an amazon affiliate.
    Also the points to be discussed were to the point and really great information. It gave me a complete overview of what the article included.
    I read part one and part two so I got the whole lesson. I can use this information to help me with future sales.

    • Hey Deborah,

      I wish you BIG success in your Amazon business!

      Thank you for the read and the kind words.

      You Can Do This!

      Talk Soon,


  5. Great article! I am a part of the Amazon Associates program, so I often use reviews to create content. I hadn’t stopped to think about the fact that some of these could be fake, so thanks for the heads up! I will definitely be using the sites you provided to check my reviews in the future.

    It was also good to learn how long it can take to start getting sales because I was starting to get frustrated. Now I know that I just need to keep chugging along. Do you have any other tips for how to drive traffic to my site?

    • Hey Taylor,

      As far as tips to drive traffic to your site, this is what I would do:

      First, I would have my site reviewed here on Wealthy Affiliate. It’s important to get feedback regarding how other people view your website. You may need to tweak some things that’s preventing you from making sales or you may not. You need to know how potential customers view your site.

      Second, I would get with my assigned mentor- Yes, if you’re a member of WA you DO have a “mentor” that was assigned to you who when you first joined.

      That person is charged with reviewing your progress and answering any questions you may have. If you’re not sure who it is, go back to your Messages and the third or fourth message you get right after you first joined will be your mentor.

      Also, I find that Neil Patel has excellent resources relating to increasing traffic to your website. His url is

      Thank You for taking the time to read my post.

      Talk Soon,


Leave a Comment