A Solo Build It Review: Part Two – Is Alexa Accurate?

As discussed in Part One, this is a Solo Build It review.

Part one discussed the legitimacy of Solo Build It reviews by members of Wealthy Affiliate.

A mainstay of the SBI study is the Alexa rankings in relation to websites hosted by Wealthy Affiliate.

In Part Two of A Solo Build It Review, we’re going to discuss the accuracy of Alexa rankings and if those statistics can really be trusted?

A Solo Build It Review: Using Alexa as a Tool in the Study

SBI, or Solo Build It, likes to reference Alexa rankings as being a factor in the success of your website.

Unfortunately, many of the top authorities on the web don’t trust the information from Alexa.

When it comes to discussing internet marketing issues Moz.com is a well-known and respected online marketing forum.

There’s an excellent post concerning just how accurate Alexa rankings are and if they can be trusted.

A Solo Build It Review: Part Two
Rand Fishkin

A Solo Build It Review: What Rand Fishkin Found

Moz.com also has a post by Rand Fishkin on the website Sparktoro.com which has a killer post on the accuracy of traffic websites.

In the first paragraph of this post Mr Fishkin states that although services that claim to predict the traffic websites receive have been around for over 15 years, he’s been very skeptical of their accuracy.

Also, after having seen how poorly some of the websites have predicted traffic on sites whose analytics he personally accessed, he wondered just how accurate the reporting really was.

In other words, the data wasn’t adding up.

In 2012, Mr Fishkin ran a project to test the truthfulness of the numbers reported by some of these tools,

He came away very unimpressed.

Also, he stated that Mark Collier (of the Open Algorithm Project) expanded on these tests in 2013 and discovered similarly disappointing results.

What Mr Fishkin and his colleagues discovered is that in recent years it was obvious that services like Alexa, Compete, Quantcast, and others simply don’t do a consistently good job of estimating a website’s traffic.

Testing The Accuracy Of Alexa

Rand Fishkin wrote another blog post on Moz.com about the accuracy of traffic testing websites.

The title of the post is: “Testing the Accuracy of Visitor Data from Alexa, Compete, Google Trends, Doubleclick & Quantcast”.

Mr Fishkin wrote that the website SEOmoz.org had 13.8mm visits from 6.25mm unique visitors in 2011.

On the surface, those numbers would seem pretty exciting.

However, what’s not exciting is the external perception created by third-parties like Compete, Alexa, Quantcast, Doubleclick and Google Trends for Websites.

These sites reported massively lower and wrongly trending data.

In addition, SEOmoz isn’t alone in experiencing this frustration.

Mr Fishkin reported that SEOmoz.org were among dozens of sites he talked to.

These sites lamented poor growth thanks to these “horrifically inaccurate services” as he called them.

The point here is this: the site that’s used in Ken Evoys report to measure website traffic is seriously questioned by reputable marketers as being unreliable and deeply flawed.

If you’re serious about your online business I would highly recommend taking a few minutes to read the comments and analyses in the following reports:

The Traffic Prediction Accuracy of 12 Metrics from Complete, Alexa, SimilarWeb, & More

How Accurate is Alexa Ranking?

There are other points as well, but I didn’t want to turn this into a 2000 word post!

Not Practicing What They Preach

A Solo Build It Review: Part Two

Now back to the main reason that I wrote this post concerning Solo Build It vs Wealthy Affiliate.

The whole squabble started because the owner of SBI took offense to some negative reviews about his system.

Ken Evoy said these same people were doing a bait and switch and luring people away from SBI to different opportunities.

SBI seems to think that affiliates doing this are unethical. So SBI’s owner Ken Evoy publishes a report which excoriates Wealthy Affiliate.

But here is one thing that many people need to know about SBI. They use affiliates to promote their program too.

Likewise, many Solo Build It! affiliates have written unflattering reviews on Wealthy Affiliate as well.

Similarly, there are Solo Build It! affiliates who write bad reviews on Wealthy Affiliate!

The kicker is that a large percentage of Solo Build It affiliates who promote the product never actually used it!

So its possible that a newbie may run across a SBI review from an affiliate telling them how great the product is when in reality that affiliate has no experience with it.

This happens all the time and is nothing new.

Food for thought!

What Have We Learned

The report by Ken Evoy to humiliate Wealthy Affiliate is flawed.

However, Mr Evoy absolutely insists that his report is not flawed.

Other experienced webmasters insist that traffic reporting services Alexa, Compete, Google Trends, Doubleclick & Quantcast” and others not mentioned are deeply flawed.

For example, Techpluto has a blog post: Is Alexa Web Analytics Flawed & Inaccurate?

Why You Shouldn’t Use Alexa Traffic Statistics is a blog post on Real Skeptic

Also, Syed Balkhi on the website Building Business Online has the post “Alexa is Bull$#%t – Please Stop Using it as a Traffic Comparison Tool”

The internet makes it easy to put information out there in hopes that it will result in something positive for our businesses.

However, that does not always happen!

The only way to get real data that’s not biased or possibly manipulated is by using a totally independent third party to conduct the research.

Using These Tools for Competitor Research

A Solo Build It Review: Part Two

AreAlexa, Compete, Google Trends, Doubleclick & Quantcast 100% accurate? No, they’re not.

But, they all offer some good data that you can use for competitor research. You can easily use them to do the following:

  • Compare website traffic – although the numbers might not be accurate, which in many cases they’re not, you can still see whether Site A is getting more traffic than Site B on average and use that info to your advantage.
  • Learn more about competitors keywords – one fact you can bank on is most of the above mentioned networks share some basic keyword data. You can use this to find out what the competitors are targeting and get some keyword ideas for your own website. That’s smart marketing.
  • See how related sites rank – find additional competitors by looking at related sites and add those to your research.

Final Thoughts

Things change quickly on the web, and it can be hard to keep up with the technology.

So, is the Solo Build It vs Wealthy Affiliate saga going to end?

I wish it would!

Enough Already!

I guess we will have to see how things work out in the near future.

In conclusion, one thing is for sure; if Solo Build It wants to continue to look like the respectable company that it is, then it would help if they moved away from accusing Wealthy Affiliate and the Make Money Online niche as being the problem.

It would help if they would focus less on making Wealthy Affiliate look unethical and just improve their platform in a positive way.

Also, there are some really good data in Ken Evoy’s report, but there’s also a ton of negative bashing of Wealthy Affiliate.

It’s time to move on, people!

Internet marketing is here to stay and there’s no doubt it will become more competitive over time.

For me I will stick with my #1 recommendation for building a profitable affiliate marketing business!

Feel Free To Leave Comments Below!

Talk Soon,


4 thoughts on “A Solo Build It Review: Part Two – Is Alexa Accurate?”

  1. Sounds to me like Solo Build It  are scared of hard work and instead they are busy pointing fingers. And to hear people who are reviewing their product don’t even have experience with the product. in my opinion, I think they (Solo Build It) need to put more effort in improving their product rather than blaming business  that are doing things the right way period. that’s my opinion.

    greate post by the way.

  2. Ken Envoy – that’s a blast from the past! I did SBI many moons ago when it was called Site B uild  It. I’m not going to dis it because, quite honestly, I’d totally forgotten about it until I ready your post and I can remember nothing about it 🙂 . However, needless to say, I didn’t get anywhere with it although tat may have been down to my mindset as much as anything.

    I remember reading somewhere words to the effect that you won’t get ahead by knocking your opposition back. In other wrods, don’t bad-mounth them unjustly, so it’s disappointing to read of this spat. Having said that, to refresh my meory, I Googled it and the first organic result for “solo build it review” (without quotes) made interesting reading… If it’s not the top organic result when you Google it, Dear Reader, it’s the review on an interiror decorating site! You just gotta laugh 🙂

    Anyway, I was more interested in the rankings report. I’m guessing that if dfferent sites use different tools to measure these things then their results will be different. As you say, the best measurement is simply to compare the ratings of two sites to get a comparative reading. I’m not sure if we should be surprised by the lack of accuracy given the complexiy and difficulty of the task.

    Well, that took me back, Howard :-)Ian

  3. Does it seem that the accuracy of Alexa findings can only be as reliable as the data it receives, and as the data is flawed, so is the result?

    Won’t it be more damaging if we keep the controversy  in the headlines? Is this big enough that if we walk away from it, It won’t just die?  

    Aren’t we wasting more valuable time and resources combatting this then just letting it die?  


  4. I have to agree 100% with everything you have just said here.  One thing I had to do was  to read part one in order to completely understand and comment this part 2.  What struck out the most about part one is the fact that you clearly explain that “If any member of Wealthy Affiliate is writing negatively about Solo Build It! they are acting on their own”.  This is very true and it’s not what is thought at Wealthy Affiliate!!

    Now if someone uses data that is basically flawed to begin with to bash the other one, it should be noted and I think that you did a great job of saying things as they are. If the data used is not giving the full picture, then it should be said out loud!  It’s a common fact that some of Wealthy Affiliate’s websites are gathering “cyber dust” since we have 50 to play with at no extra cost!!!  I for one have quite a few that are just doing that:  “Gathering cyber dust”, and I only use them when I need to test a new plugin or theme…

    You also mention this in your part 2 :  “The bottom line is there’s absolutely nothing you can do about it EXCEPT continue making a great product and improving on it.”

    Well there you go!  That is the answer to the  Solo Build it! and Wealthy Affiliate saga!  Be the best and prove to everybody else who is better than the other.  There will always be people that have their own opinion no matter what.

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