Part one discussed the legitimacy of Solo Build It reviews by members of Wealthy Affiliate.
A mainstay of the SBI study is the Alexa rankings in relation to websites hosted by Wealthy Affiliate.
In Part Two of A Solo Build It Review, we’re going to discuss the accuracy of Alexa rankings and if those statistics can really be trusted?
A Solo Build It Review: Using Alexa as a Tool in the Study
Unfortunately, many of the top authorities on the web don’t trust the information from Alexa.
When it comes to discussing internet marketing issues Moz.com is a well-known and respected online marketing forum.
There’s an excellent post concerning just how accurate Alexa rankings are and if they can be trusted.
A Solo Build It Review: What Rand Fishkin Found
Moz.com also has a post by Rand Fishkin on the website Sparktoro.com which has a killer post on the accuracy of traffic websites.
In the first paragraph of this post Mr Fishkin states that although services that claim to predict the traffic websites receive have been around for over 15 years, he’s been very skeptical of their accuracy.
Also, after having seen how poorly some of the websites have predicted traffic on sites whose analytics he personally accessed, he wondered just how accurate the reporting really was.
In other words, the data wasn’t adding up.
He came away very unimpressed.
Also, he stated that Mark Collier (of the Open Algorithm Project) expanded on these tests in 2013 and discovered similarly disappointing results.
What Mr Fishkin and his colleagues discovered is that in recent years it was obvious that services like Alexa, Compete, Quantcast, and others simply don’t do a consistently good job of estimating a website’s traffic.
Testing The Accuracy Of Alexa
Rand Fishkin wrote another blog post on Moz.com about the accuracy of traffic testing websites
On the surface,
However, what’s not exciting is the external perception created by third-parties like Compete, Alexa, Quantcast, Doubleclick and Google Trends for Websites.
These sites reported massively lower and wrongly trending data.
In addition, SEOmoz isn’t alone in experiencing this frustration.
These sites lamented poor growth thanks to these “horrifically inaccurate services” as he called them.
The point here is this: the site that’s used in Ken Evoys report to measure website traffic is seriously questioned by reputable marketers as being unreliable and deeply flawed.
If you’re serious about your online business I would highly recommend taking a few minutes to read the comments and analyses in the following reports:
There are other points as well, but I didn’t want to turn this into a 2000 word post!
Not Practicing What They Preach
Now back to the main reason that I wrote this post concerning Solo Build It vs Wealthy Affiliate.
The whole squabble started because the owner of SBI took offense to some negative reviews about his system.
Ken Evoy said these same people were doing a bait and switch and luring people away from SBI to different opportunities.
SBI seems to think that affiliates doing this are unethical. So SBI’s owner Ken Evoy publishes a report which excoriates Wealthy Affiliate.
But here is one thing that many people need to know about SBI. They use affiliates to promote their program too.
Likewise, many Solo Build It! affiliates have written unflattering reviews on Wealthy Affiliate as well.
Similarly, there are Solo Build It! affiliates who write bad reviews on Wealthy Affiliate!
The kicker is that a large percentage of Solo Build It affiliates who promote the product never actually used it!
This happens all the time and is nothing new.
Food for thought!
What Have We Learned
The report by Ken Evoy to humiliate Wealthy Affiliate is flawed.
Other experienced webmasters insist that traffic reporting services Alexa, Compete, Google Trends, Doubleclick & Quantcast” and others not mentioned are deeply flawed.
For example, Techpluto has a blog post: Is Alexa Web Analytics Flawed & Inaccurate?
Why You Shouldn’t Use Alexa Traffic Statistics is a blog post on Real Skeptic
Also, Syed Balkhi on the website Building Business Online has the post “Alexa is Bull$#%t – Please Stop Using it as a Traffic Comparison Tool”
The internet makes it easy to put information out there in hopes that it will result in something positive for our businesses.
However, that does not always happen!
The only way to get real data that’s not biased or possibly manipulated is by using a totally independent third party to conduct the research.
Using These Tools for Competitor Research
But, they all offer some good data that you can use for competitor research. You can easily use them to do the following:
- Compare website traffic – although the numbers might not be accurate, which in many cases they’re not, you can still see whether Site A is getting more traffic than Site B on average and use that info to your advantage.
- Learn more about competitors keywords – one fact you can bank on is most of the above mentioned networks share some basic keyword data. You can use this to find out what the competitors are targeting and get some keyword ideas for your own website. That’s smart marketing.
- See how related sites rank – find additional competitors by looking at related sites and add those to your research.
Things change quickly on the web, and it can be hard to keep up with the technology.
So, is the Solo Build It vs Wealthy Affiliate saga going to end?
I wish it would!
I guess we will have to see how things work out in the near future.
In conclusion, one thing is for sure; if Solo Build It wants to continue to look like the respectable company that it is, then it would help if they moved away from accusing Wealthy Affiliate and the Make Money Online niche as being the problem.
It would help if they would focus less on making Wealthy Affiliate look unethical and just improve their platform in a positive way
Also, there are some really good data in Ken Evoy’s report, but there’s also a ton of negative bashing of Wealthy Affiliate.
It’s time to move on, people!
Internet marketing is here to stay and there’s no doubt it will become more competitive over time.
For me I will stick with my #1 recommendation for building a profitable affiliate marketing business!
Feel Free To Leave Comments Below!