A Solo Build It Review: Part Two – The Accuracy of Alexa Rankings

As discussed in Part One, this is a Solo Build It review that discusses the legitimacy of Solo Build It reviews by members of Wealthy Affiliate. A mainstay of the SBI study is the Alexa rankings in relation to websites hosted by Wealthy Affiliate.

In Part Two we’re going to discuss Can studies that shows the Alexa rankings of certain websites really be trusted?

Using Alexa as a Tool in the Study

 

SBI likes to reference Alexa rankings as being a factor in the success of your website. Unfortunately many of the top authorities on the web don’t trust the information from Alexa.

Moz.com is a well-known and respected internet marketing forum. There is an excellent post concerning just how accurate Alexa rankings are and if they can be trusted.

Rand Fishkin

The above referenced post from Moz.com also referenced a post by Rand Fishkin on the website Sparktoro.com which has a killer post on the accuracy of traffic websites.

In the first paragraph of this post Mr Fishkin states that although services that claim to predict the traffic websites receive have been around for over 15 years.  he’s been very skeptical of their accuracy especially after having seen how poorly some of these websights have predicted traffic on sites whose analytics he personally accessed.

In 2012, Mr Fishkin ran a project to test the truthfulness of the numbers reported by some of these tools, and came away very unimpressed. He also stated that Mark Collier (of the Open Algorithm Project) expanded on these tests in 2013 and discovered similarly disappointing results.

What Mr Fishkin and his colleagues discovered is that in recent years it was obvious that services like Alexa, Compete, Quantcast, and others simply don’t do a consistently good job of estimating a website’s traffic.

Rand Fishkin wrote another blog post on Moz.com. The title of the post is: “Testing the Accuracy of Visitor Data from Alexa, Compete, Google Trends, Doubleclick & Quantcast”.

Mr Fishkin wrote that the website SEOmoz.org had 13.8mm visits from 6.25mm unique visitors in 2011. Those numbers would seem pretty exciting.

What’s not exciting is the external perception created by third-parties like Compete, Alexa, Quantcast, Doubleclick and Google Trends for Websites; these sites reported massively lower and wrongly trending data – and SEOmoz isn’t alone in experiencing this frustration.

Mr Fishkin reported that SEOmoz.org were among dozens of sites he talked to at the time who’ve lamented poor growth thanks to these “horrifically inaccurate services” as he called them.

The point here is this: the site that’s used in Ken Evoys report to measure website traffic is seriously questioned by reputable marketers as being unreliable and deeply flawed.

If you’re serious about your online business I would highly recommend taking a few minutes to read the comments and analyses in these reports quoted above.

The Traffic Prediction Accuracy of 12 Metrics from Compete, Alexa, SimilarWeb, & More

How accurate is Alexa ranking?

There are other points as well, but I didn’t want to turn this into a 2000 word post!

Not Practicing What They Preach

Now back to the main reason that I wrote this post concerning Solo Build It vs Wealthy Affiliate.

The whole squabble started because the owner of SBI took offense to some negative reviews about his system. Plus he said that these same people were doing a bait and switch and luring people away from SBI to different opportunities.

SBI seems to think that affiliates doing this are unethical. So SBI’s owner Ken Evoy publishes a report which excoriates Wealthy Affiliate.

But here is the thing that not many people know about SBI. They use affiliates to promote their program too. Many Solo Build It! affiliates have written unflattering reviews on Wealthy Affiliate as well.

Yes…there are Solo Build It! affiliates who write bad reviews on Wealthy Affiliate!

The kicker is that a large percentage of Solo Build It affiliates who promote the product never actually used it! So its possible that a newbie may run across a SBI review from an affiliate telling them how great the product is when in reality that affiliate has no experience with it.

Food for thought!

What Have We Learned

The report by Ken Evoy to humiliate Wealthy Affiliate is flawed. Mr Evoy feels that his report is not flawed. Other experienced webmasters insist that traffic reporting services Alexa, Compete, Google Trends, Doubleclick & Quantcast” and others not mentioned are deeply flawed.

The internet makes it easy to put information out there in hopes that it will result in something positive for our businesses. That does not always happen!..

This goes for Solo Build It, Wealthy Affiliate and all the members of each company. The only way to get real data that’s not biased or possibly manipulated is by using a totally independent third party to conduct the research.

Using These Tools for Competitor Research

Are Alexa, Compete, Google Trends, Doubleclick & Quantcast 100% accurate? No, they’re not. But they all offer some good data that you can use for competitor research. You can easily use them to do the following:

  • Compare website traffic – although the numbers might not be accurate, which in many cases they’re not, you can still see whether Site A is getting more traffic than Site B on average and use that info to your advantage.
  • Learn more about competitors keywords – one fact you can bank on is most of the above mentioned networks share some basic keyword data. You can use this to find out what the competitors are targeting and get some keyword ideas for your own website. That’s smart marketing.
  • See how related sites rank – find additional competitors by looking at related sites and add those to your research.

Final Thoughts

Things change quickly on the web, and it can be hard to keep up with the technology. Is the Solo Build It vs Wealthy Affiliate saga going to end? I wish it would!

Enough Already!

I guess we will have to see how things work out in the near future…

One thing is for sure, if Solo Build It wants to look like a respectable company, then it would help if they moved away from accusing Wealthy Affiliate and the Make Money Online niche as being the problem.

It would help if they would focus less on making Wealthy Affiliate look unethical and just improve their platform in a positive way.There’s some really good data in Ken Evoy’s report, but there’s also a ton of negative bashing of Wealthy Affiliate.

Enough already!..

Internet marketing is here to stay and there’s no doubt it will become more competitive over time.

For me I will stick with my #1 recommendation for building a profitable affiliate marketing business!

Feel Free To Leave Comments Below!

Talk Soon,

Howard

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